Even Odysseus is the hero of the poem he is not wi Essays

Even Odysseus is the hero of the poem he is not without flaws and weaknesses. Odysseus and his men have faced adversity throughout their journey to get back home. Part of the reason for the difficult journey is that Odysseus's curiosity has put him and his men in horrible situations. Odysseus's curiosity is one of his flaws because it leads him to make horrible decisions that not only prolong his journey, but also endangers the lives of him and his men. Odysseus's says, "I want to see if they are uncivilized savages, or a hospitable and humane race." This quote is showing how Odysseus wants to judge for himself how the cyclops are as people. He acknowledges the risk by using the word "uncivilized". He knows that these creatures may or may not have the same customs as humans, but his curiosity leads him to see for himself. As he is telling the story he says that," my men begged me to let them first steal some cheeses, and make off with them to the ship/ they would then return, drive down the lambs and kids, put them on board and sail away with them. It would have been indeed better if we had done so but I would not listen to them, for I wanted to see the owner himself, in the hope that he might give me a present." Odysseus see's the immense creature and even though he knows if the cyclops is not hospitable, it can easily overpower and destroy him and all of his men, but he takes the risk because the idea of the cyclops gifting him a present justifies the risk of approaching the cyclops. Odysseus and his men approach the cyclops and when the cyclops speaks, they instantly know that they have made the wrong decision. "The cruel wretch vouchsafed me not one word of answer, but witha sudden clutch he gripped up two of my men at once and dashed them downupon the ground as though they had been puppies. Their brains were shedupon the ground, and the earth was wet with their blood. Then he tore themlimb from limb and supped upon them. He gobbled them up like a lion inthe wilderness, flesh, bones, marrow, and entrails, without leaving anythinguneaten. The cyclops viciously kills two of Odysseus's men. Odysseus instantly regrets the decision to approach the beast. Even though Odysseus ends up killing the cyclops, the whole situation could have easily been avoidable had Odysseus would not have acted so recklessly. Odysseus curiosity directly leads to two of his men losing their lives. Odysseus is a mighty warrior, but throughout the epic poem the readers sees that he still has flaws. Curiosity can be a good virtue, but in Odysseus situation it was his curiosity that directly led to the death of his men. His curiosity led him to take a chance and gamble. Even though Odysseus getting away from the island unharmed, the whole situation could have easily been avoided altogether.

why essays

why essays A true friend is something that is hard to come by. They have many rare qualities. These qualities are not the same for every person. A true friend can not really be defined because each person has different qualities they look for in a friend. A true friend is someone who cares about you no matter what the situation is. They care about you no matter what happens. They stick with you through thick and thin. They dont turn their back on you as soon as things dont go well. A true friend is someone you can trust to always tell you the truth. You can trust them to keep secrets. You can be sure they won't tell anyone just because they are your friend. A true friend is someone who never betrays you; who never lets you down. You feel safe with them. A true friend is someone you can rely on. You can be sure that they will always be there when you need them. You can lean on them when you need help. They support your decisions, and stand by you no matter where you stand. A friend has similar interests as you. You can talk to them for hours and never run out of topics of conversation. The most important qualities in a friend for me are honesty because I want to be sure I can trust them. They should have similar interests as me; I wouldnt want to not have anything to talk about. I would want them to be loyal, but not like fanatical or anything. A true friend is something special. They are one of the most important things in ones life. They make burdens more bearable; and good times more pleasurable. Without friends life is meaningless. ...

Dangers of the Internet Pornography Essay Example | Topics and Well Written Essays - 1500 words

Dangers of the Internet Pornography - Essay Example However, watching internet pornography is dangerous to society because it contributes to ethical and moral degradation. The increasing accessibility to internet pornography is currently an important issue of concern to policy makers and the society. This has generated intense debate on controlling the accessibility of the content especially to young children. The legality of allowing adults access to pornographic content remains a controversial issue. However, numerous research studies on pornography demonstrates that watching the content is harmful to all people irrespective of their age. According to Bailey (32), watching pornographic content especially through the internet contributes to development of sex addiction or obsession that motivates people to commit crimes in the society. In addition, the habit wastes productive time that could be used to build careers and enhance family relationships (Bailey, 37) Watching pornographic content motivates people to commit sexual crimes Di amond (310). Various studies carried on sexual offenders demonstrate a positive relation between watching internet pornography and committing sexual crimes such as rape and sex with minors. In a study conducted by Allen, et al(140) among convicted rapists to establish the relationship between watching pornography and committing rape, 86% of the convicted rapists admitted to have been regular audience of internet pornographic content and over 60 percent of them admitted to have imitated the scenes on the pornographic content on their victims while committing the offense. A separate study by Bailey (67) established that rapists are fifteen times more likely to have been exposed to explicit pornographic content in their childhood. Similarly watching internet pornography contributes or aggravate to the development of antisocial and deviant behavior, sexual crimes and personality disorders (Bailey, 76) . Currently child pornography is a serious problem in the globe and several research s tudies have been undertaken to investigate its effect on children and the society. According to McCarthy (183), â€Å"possession of child pornographic content by an individual is a strong indicator of pedophilia. Allen, et al(147) noted that child pornography is widely applied by pedophiles to â€Å"arouse themselves sexually, to undermine the resistance, ruin the conscience and minimize inhibitions of potential children victims toward engaging in sexual intercourse with an adult. In addition, child pornographic content is used by children sexual molesters to train the minors on how to act while having sex with an adult†. Internet pornography increases the vulnerability of people to engage in deviant sexual behaviors. These behaviors include voyeurism, pedophilia, group sexual encounters and exhibitionisms among others (McCarthy, 186). Bailey (86) conducted a study on child pornographic offenders and established that 23 percent of them were suffering from pedophilia, a menta l disorder. A total of 11 percent of the offenders in the study were suffering from voyeurism and exhibitionism while 49 percent had paraphilia (Bailey, 89-96). Therefore, watching pornographic content contributes to the development of deviant sexual behaviors and is an indicator of the prevalence of the disorders in the society. The effect of watching child pornography and sexual abuse on minors has drawn considerable research findings. The conviction that watching child

Investigating Disease Essay Example | Topics and Well Written Essays - 2000 words

Investigating Disease - Essay Example This global resurgence of TB, according to Volmink and Murphy (2005) can be attributed to, " neglect of tuberculosis control programmes, HIV infection and immigration from high-prevalence countries" (p. 321). In 1993, the World Health Organization (WHO) declared TB a global emergency. It was the scientist Robert Koch who isolated Mycobacterium tuberculosis, a species of bacteria as the causal factor. The disease may be latent or active. In the former stage individuals are infected with the bacterium, but the immune system fights off the bacteria, preventing the manifestation of symptoms. Here the individual is usually not contagious. In the active stage, individuals show symptoms and are contagious. A deficient immune system exacerbates the condition; therefore organs besides the lungs are susceptible to infection. According to Heinsohn (2004), "Extrapulmonary TB may affect any organ or tissue but is much less common than pulmonary TB" (p. 7). Pulmonary tuberculosis is contagious with increased risk of infection. With the discovery of streptomycin by Selman Waksman, antibiotics have repeatedly proved their efficacy in the treatment of TB. However the US Congress, Office of Technology Assessment warns that "When a patient takes TB medication erratically or when an inadequate combination of drugs is prescribed, active, infectious TB can recur in a form resistant to one or more of the drugs used in the original treatment" (The Continuing Challenge of Tuberculosis, 1993,p. 6). Thus Multidrug- Resistant tuberculosis poses a threat in controlling and preventing the spread of the disease. Cystic fibrosis (CF) is a hereditary, genetic disorder that results in the secretion of abnormally thick mucous that damages organs, leading to respiratory and digestive problems that ultimately cause death. While primarily associated with the lungs, this disease also attacks the pancreas, small intestine, and all glands where cystic fibrosis transmembrane conductance regulator (CFTR) plays a vital role in efficient functioning. Thus Kolbe (2005), calls it " a multisystem disease affecting children and increasingly so, adults" (p. 361). It is an incurable and fatal disorder. Branscomb (1994) found that, "In spite of treatment, most patients die during infancy or childhood. Rarely, patients survive past the age of 20" (p. 318). However with improved diagnosis and treatment measures, more patients are surviving to reach adulthood. Tuberculosis and cystic fibrosis are usually seen as diseases of the lungs or pulmonary disorders, as it is here that they do the most damage. But both have debilitating effects on other organs as well. TB is a contagious disease as inhaling infectious particles can transmit it. Contact with infectious droplets may occur via coughing, sneezing or laughing. Preventive strategies play an important role in curbing the disease. Meanwhile CF is a genetic disorder that is brought about by defective genes. Therefore treatment is difficult as these disorders are very complex and scientists and researchers have a long way to go in cracking the genetic code, pertaining to these disorders. Both diseases call for early diagnosis and treatment to stem the damage that is sure to result otherwise. Counselling for the individual and family is imperative in both cases, as it helps people come to terms with the devastating impact of the disease while promoting social

Ask week 3 Essay Example | Topics and Well Written Essays - 250 words

Ask week 3 - Essay Example What are some of the ways through which one can identify and define the research question? It is apparent that when carrying out a research on the establishment of an efficient Shared Financial Services solution for your organisation may have some biases in the project. As a research, what are some of the ways through which such biases can be avoided? Being an employee in your organisation and being aware of your shared financial services can not be enough to have all the information regarding shared financial services. What are some of the ways through which additional information about shared financial services can be obtained? The process of identifying the appropriate research question is one that requires some skills. What are some of the traits that a researcher has to have in order to successfully identify the appropriate research question? As an insider carrying out an action research in your organisation, and above all being in senior management, it is apparent that your participants- who in this case are your junior officers would find it difficult to participate in the research. What are some of the things are you supposed to consider as a researcher, in order to ensure there is no bias or intimidation of your juniors during the study? As a researcher and being a woman, it is possible that your research may be instigated by social issues that have dominated Kenyans for a long time. In a way, men, and especially in higher offices may see this as an incitement to women. How do you ensure that your study is scientific and free from bias? Before kicking off your research, you might have some hypothetical focus of your research. However, your data should be used to comprehensively elucidate your hypothesis. It is also evident that not all hypotheses are valid (Greenwood and Levin 2007). In this regard, in what ways can you ensure that your hypothesis

The essence of strategic marketing

The essence of strategic marketing This report designed to provide practical recommendations on segmenting markets, targeting specific customers, and positioning effectively SGNs service in China market. Having addressed the purpose of STP, it has ascertained that SGNs competitive advantages and potential competitors, the segmentation and targeting markets decisions for SGN thus proposed to utilize geodemographic variables as segmentation bases. The two segment profilers of SGN were formed after exercised key variables. Profiler 1 is a group of senior citizens of age 60 and above and profiler 2 is a group of middle age citizens from 40 to 60 years old working professionals. Upon evaluation of market attractiveness of these two distinct segments, it is advised that SGN targets both segments, adopting concentrated marketing strategy, via single marketing mix. Positioning strategy adopted by SGN is more for less value proposition and positioning statement as To senior citizens, SGN offers the utmost personalized elderly service at their home. Read this report for SGN practical marketing tool to easily deal with the challenges and exploit market opportunities that drive incremental revenue and increased profitability. The whole point of this proposal is to assist with better segmenting, targeting, positioning and decision making, be sure that focus on the most appropriate strategies that provide the most opportunity, least risk, and highest performance for SGN. TABLE OF CONTENTS Introduction à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 5 Background of the Company and the Service Chosen à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 6 Literature Review of the Segmentation, Targeting and Positioning Concept research this theoretical underpinnings of this concept and critique à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 7 Basis for Proposed Segmentation and Targeting for SGNs Service à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 16 Basis for Proposed Positioning for SGNs service à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 21 Annual Schedule for the Programme including Marketing Budget/ Expenditure à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 24 Conclusion à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 25 References à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. 26 1. Introduction This report aims to develop and propose the Segmentation, Targeting and Positioning strategies for the personalized elderly home-care service in China, offered by Sunrise Greycare Network Co. Ltd (SGN). Chapter 2 briefly describes the SGN credentials and up to 24-hour service that is provided for the senior citizens in China. Segmentation, targeting and positioning concepts from various books are critically assessed and discussed in Chapter 3. Chapter 4 contains valuable information of the basis of proposed segmentation and targeting for SGNs service and Chapter 5 discusses on the positioning map, competitive advantages and value proposition of SGNs service. Chapter 6 tabulates the annual schedule of the programme that includes marketing budget/expenses and the final conclusion will be made in Chapter 7. 2. Background of the Company and the Service Chosen Company Profile Sunrice Graycare Network Co.,Ltd (SGN) is specializing in offering home-based eldercare service up to 24-hour to families in China. SGN grows its first footprint in Beijing to offer a unique proposition to senior citizens. The whole team is dedicated to improving the quality lives of the elderly. SGN helps with every facet of daily living, from escorting on appointments and companionship, to housekeeping and personalized healthy screening to the seniors. Above all, elderly are always enjoying a safely and comfortably at each home with SGN care, instead of staying at nursing house. Mission Statement Vision: To make SGN the top of mind company for senior care Mission: Leverage our unique strengths to render reliable service and care that exceed clients expectation. Credo: Work with passion, commitment and professionalism 3. Literature Review of the Segmentation, Targeting and Positioning Concept research this theoretical underpinnings of this concept and critique 3.1 Introduction of Segmentation, Targeting and Positioning (STP) Market segmentation, targeting and positioning are the three steps, as shown in below Figure 3.1, that top management has to decide before the implementation of any marketing plan in a company. Figure 3.1 Steps in Market Segmentation, Targeting and Positioning Market segmentation Identify bases for segmenting the market Develop segment profiles Market targeting Develop measures of market attractiveness Select target segments Market positioning Develop positioning for target segments Develop a marketing mix for each segment Source: Armstrong, Kotler Da Silva (2006, p.213) These steps are defined by Armstrong, Kotler Da Silva (2006) as follows: Market segmentation: Dividing a market into distinct groups with distinct needs, characteristics, or behaviours who might require separate products or marketing mixes. Market Targeting: The process of evaluating each market segments attractiveness and selecting one or more segments to enter. Market positioning: Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target customers. 3.2 Market segmentation: Market segmentation is the act of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes (Armstrong, Kotler Da Silva 2006). Market segmentation is pre-requisite to access the right market and people at a maximum. It drives markets growth and increases sales to the business profitability from authors viewpoint. The effectiveness of segmentation should be measurable, accessible, substantial, differentiable and actionable (Smith 2003). Segmentation helps to see the target customers more effectively. The customers have different requirement and needs and influenced by different media. A segment is a unique group of customers who share some common characteristics that make them different from other groups of customers (Smith 2003). Some segments have different needs, require different versions of the same product, pay different prices, buy in different places, can be reached by different media (Smith 2003). Consumer markets can be segmented by many different variables which include geographic, demographics or social statistics, geodemographics, psychographics and behavioralistics. Smith (2003) explains these five categories as below: (1) Geographic: categorized by location which includes streets, towns, cities, regions, countries, continents, and climate, population density and so on. (2) Demographics (social statistics): segmented by age, gender, marital status, life cycle, social class, education, job type, social class, income level, because of consumers needs and wants change with above-mentioned elements. (3) Geodemographics: this mixes geographic and demographic data to create categories of house-type with locations. (4) Psychographics: segment market based on peoples lifestyle, personality, attitudes in accordance of their psychological feature. Lifestyle is often segmented by marketer among others factors. (5) Behavioralistics: bahavioral segmentation reflects the benefits consumer enjoyed and the consumption rate of products or services. Different consumer seeks benefits differently from own perspective. The consumers are divided by light, medium and heavy level as per individuals frequency of usage. The other type of segmentation, according to Smith (2003) is industrial, organizational or business-to- business markets. The organizational markets are segmented by personal characteristics of organizational customers and the benefits sought. The most common profilers for organizational markets are grouped as follows: Type of organization Size of organization (heavy or light user) Geographical location Corporate culture Operating characteristics Job title Purchasing approaches Apart from above profiles, it is felt that marketer also needs to find out who is the end user of organization so as to better understand the direct customers wants and needs. How the customers would use the product or service, the answer helps improve or innovate the product or service to satisfy customers needs. Identify the usage rate which affects sales volume and sales forecast. Lastly, who is the purchasing person and the relationship with purchasing organization is very pertinent to the markets segmentation, because the product or service can be segmented precisely to the buyers once corporate strategies and demands are well perceived. Researchers from McKinsey and others institutes have studied commodity markets, it showed that even customers in commodity market are classified by three segments. Customers concerned about cost more than quality who are Price-sensitive buyers. Whereas, people go for quality excellence and deliverables-focused fall into service segment. The commitment customers are close to total value, thereby winning a long-term relationship (Doyle 2002). While E-commerce is impacting the lives and lifestyle of people, many people prefer to research the related products and rely on the internet as guidance before purchase. In the Reverse Segmentation pinpointed by Kotler, Jain and Maesinecee (2002), customers inform companies of their likes, dislikes and other key messages by answering online questionnaire. The information can be used by the company to construct customer segments. The company can then develop appropriate offerings for the different segments. Marketers can respond to reverse marketing by paying attention to the customers four Cs: enhanced customer value, lower costs, improved convenience, and better communication (Kotler, Jain Maesincee 2002). They need to explore the customers cognitive space, assess the companys competency space, and capture the collaborators resource space (Kotler, Jain Maesincee 2002). Although segment variables vary with different products or services, the author feels that demographics is the most easiest and fastest way to segment the markets which can be measurable and differentiable in marketplace. The strengths are these information of demographics are quite steadfast compare with others categories, people can change their location, lifestyle but most of people cannot change age and gender. The data can be attained from local authorities and other professional organizations without or less costs. 3.3. Market Targeting Target marketing evaluates each market segments attractiveness and selects one or more segments to serve (Armstrong, Kotler Da Silva 2006). To target the best market segments, the company should analyze each segments size and growth (product life cycle), profitability and competition, structural attractiveness and compatibilities with company objectives and resources (Armstrong, Kotler Da Silva 2006). Chaston (1999) also mentions that the identified segment must be of an adequate size, the higher costs of servicing customers needs can be recovered through charging higher prices, the segment is accessible to the supplier and the selected marketing position is resistant to the subsequent entry of competitors. According to Armstrong, Kotler Da Silva (2006) and Doyle (2002), selecting the best target segments involve below strategies which depend on company resources and product itself: Undifferentiated marketing: offers a product for mass market, requires mass production, mass distribution and mass promotion for the same product to all consumers without differences among segments. Differentiated marketing: develops different market offers for two or more segments. Concentrated marketing: niche market focuses on only one or a few market segments. It is especially favored by companies with limited resources. Micromarketing: it includes local marketing and individual marketing. Products or services are tailor-made in pursuit of unique needs from specific individuals and locations. Above are concepts of common target marketing strategies and marketers often adapt to one of them to market their products/services. The author favours concentrated marketing because it provides a strong foundation to build up reputation and gain a great market share effectively. This marketing strategy also helps small company to reduce costs and maintain high prices. However, there is a risk involved as once the segment grows rapidly, it will likely attract larger competitors. Market Positioning Positioning is all about how a product or service is positioned or perceived in the minds of a target group of customers. It answers the question: Why will someone in the target market(s) buy my product or service instead of the competitors? (Lodish, Morgan Kallianpu 2001). American academics Aaker and Shansby categorized all the variables into six groups as follows (Smith 2003): Attribute, eg gentleness, ruggedness, tasteful Price and quality, eg premium-quality image or value-based Use or application, eg associations with a particular situation or occasion for use User, eg linking the product or service to types of users, lifestyles, profiles Product class, eg positioning in diet foods or in normal foods Competitors, eg positioning against a competitor and competitive advertising Perceptual maps help to devise positionings and repositionings. Product positioning maps are drawn with their axes dividing the plot into four quadrants. This is because most of the parameters upon which they are based typically range from high to low and the two attributes usually considered are quality and price. However, it is felt that real-life product positioning maps will be more complex as there involves a number of dimensions, apart from the two attributes being considered. A products position is a complex set of perceptions, impressions and feeling that consumers have for the product compared with competing products. A product or service must differentiate its offer by building a unique bundle of benefits that appeals to a substantial group within the segment. Beyond the product differentiation, companies also can be differentiated by hiring better people which overtake other competitors. Generally, there are five winning value propositions to brand the products positionings: more for more, more for the same, the same for less, less for much less, or more for less (Armstrong, Kotler Da Silva 2006). Doyle (2002) adds that companies must gauge the 4 criteria so as to structure the differential advantages properly among customers. Successful marketer will always design the products or services that are unique, sustainable, profitable and offering benefits to customers. Overall, the author feels positioning is an outcome of differentiation strategy, the outcome of positioning ultimately is to create and anchor a market value proposition into the minds of targeted customers within segmented territory. It is proved that products unique proposition is associated with strong marketing communications and planning, in which deliver the deliberate position and convey the key message to target customers along a continuum. The distinctive benefit, chosen position and brand awareness take a long time to plot and map out through consistent market effort. Although customers hardly change the original product perception in mind, but marketers often choose to repositioning the product when the target markets changes. 4. Basis for Proposed Segmentation and Targeting for the Service Chosen Armstrong, Kotler Da Silva (2006) have a checklist of segmentation bases which serves a knife to slice or carve up the segments correctly. Marketer must draw a close attention to the nature of the product and market, to select the most relevant variables for the best segmentation bases. Demographic variables: age, disposable income, gender, occupation etc Geographic variables: urban, suburban, rural etc Behavioral variables: benefit, occasion, usage, loyalty status etc Sunrise Graycare Network (SGN) divides customers into different groups based on age, income level, location and population density. China has the largest elder population in the world, which accounts for one fifth of the worlds total older population. The older population over 60 is 143 million by 2004, accounting for 10.97% of the total population. There are 11 provinces and municipal cities which are above the national average in population ageing. Beijing is among top of them is about 13.66% (Xiao 2007). According to the latest statistics released by 2010, the elderly population of Beijing has reached 2.54 million (CPDRC 2010). Beijings graying population is expected to grow to 6.5 million by 2050, when one in three people will be older than 60, the aging committee estimates (Cao Quan 2009). The shortfall of elder care service can be seen in Beijing. An example for whose nursing homes can only accommodate 9,924 people just 0.6% of the senior population.  With longer life expectancy, growing affluence and the effects of Chinas stringent One Child Law policy leaving the elderly with a child unable to care for them (Retirement Homes 2005). Aging residents in China usually are traditionally taken care of by their children. However, nowadays young peoples lifestyles have been changed, job competition caused growing work pressures, constantly overtime and anxiety. Many young couples turn to professional service to look after their parents and grandparents (Zhang 2010). A great shortfall in eldercare in China is a serious problem caught attention by government. Seeing the size of the graying population, SGNs segment groups specifically are working adults and 60 years old and above old people in Beijing. Working professionals at middle-age who need to take after both parents and parents in law, they will also need to raise and educate their children simultaneously. These people born in the 40s to 60s are sandwich generation, they are often very tired in keeping balance between life and work. A salary survey conducted by America Huiyue Company showed that Beijing Managers earn the juiciest salary, earning the highest salary among other cities in China (AsiaInfo Services 2002). It is believed that these people have sound financial condition and need professional care to lighten their burden. The feature of SGNs locations is a great access to very famous hospitals where potential clients frequently visit with their parents. SGN offices located in golden districts and only take about 5-10 minutes walking distance to the hospitals and residential areas. Hence, the segmentation bases zoom SGN target groups in two finer segments as below: Segmentation Age Income Level Location Population density Segment Profiler 1 60 and above RMB24,000 p.a. and above Downtown in Beijing, adjacent to local communities High Segment Profiler 2 40 to 60 RMB36,000 p.a. and above Downtown in Beijing, adjacent to local communities High As Doyle (2002) specifies that there are five factors govern the attractiveness of the segment, namely: Segment size Segment growth Profitability of the segment Current and potential competition Capabilities of the business After evaluating the two different market segments, SGNs targeting markets are chosen for both segment 1 and 2 based on the five factors. Due to SGN is a start- up company with limited resources, therefore, concentrated marketing strategy (or niche marketing) is deployed for the two targeting markets. The detailed analysis on attractiveness of the chosen targeting markets is as follows: 1. Segment size By 2050, the elderly Chinese will outnumber the entire U.S. population (USA United Nations Department of Public Information 1999), the elderly population in Beijing is about 2.54 million in 2010 (CPDRC 2010). Such a large size of targeting group determined SGNs market prospective. 2. Segment growth Beijings graying population is expected to grow to 6.5 million by 2050, when one in three people will be older than 60, the aging committee estimates (Cao Quan 2009). The data indicated clearly that the potential growth is positive, in other words, the peak of elderly service will not be ebbed but upsurge instead. 3. Profitability of the segment SGN used concentrated marketing strategy to market efficiently, which reduced marketing costs but focused to best serve consumers in the same way and to achieve profitability. The nature of business is considered a low investment yield high returns. No inventory worries. The other side, the eldercare business in China, according to Service Industry Tax Rebate Policy under Chapter 12.1 Elderly Service, it stipulated that agency for elderly service, disabled service, matchmaker agency, funeral service will not be taxed for the beginning of 3 years of business (BJ local Taxation Bureau 2010). It seems that the local government is actively promoting eldercares business by waiving off business tax and it is believed that there will be more benefits coming. It showed that SGN targeting markets can be most profitable. 4. Current and potential competition There is still a big gap to be filled and catered for the swelling graying population in China. Currently theres no direct competitor in Beijing, the competition will not be fierce. Although a numerous nursing homes and household agencies in local market are seen as indirect competitors, but SGN is the first company only practicing home-based eldercare service for aged 60 and above seniors, it makes SGN the top of mind company before any other rivals presence. 5. Capabilities of the business SGN established a team which is filled with versatile leaders who will inspire people to render the professional senior care to the targeting groups. The manpower capability is one of the companys key competitive advantages for business sustainable. SGN is hiring a pool of qualified and capable people to take challenging tasks every day, provided with on-job training regularly for continually business productivity. With sufficient staff on board, it is enabled to maximize business sales volume on daily basis. SGN office sites are located in four primary districts in Beijing. It serves as an extensive network to attract senior residents in each district. 5. Basis for Proposed Positioning Chosen Below Figure 5.1 shows the positioning map of indirect competitors and proposed SGNs position for current market situation: Figure 5.1 Positioning Map Quality Price Low High High Low Cluster A Cluster B Cluster C = Indirect competitors = SGN Source: Adapted from Armstrong, Kotler and Da Silva (2006, p.236) According to recent research and survey conducted by SGN, it is found that the two important attributes that customers want are Quality Service and Price. These survey results are plotted in a positioning map as per Figure 5.1, which illustrates the existence of three clusters in the current China market. Clusters A, B and C are indirect competitors for elderly care service, they are either nursing homes, household agencies or hourly maid service. The brands bundled together within Cluster A considered prestige segment due to high price and good service (quality), Cluster B represents the brands that are categorized in middle segment, their price and service ranked in average range. Those brands in Cluster C are pricing low and qualities are also in low level, competitors in Cluster C fall into economic segment. It is proposed that SGN positions itself as more for less for its value proposition, as shown in Figure 5.1. This value proposition is most welcome by customers and will enable us to greatly differentiate from these indirect competitors. SGN has the following competitive advantages: I. Focus SGN is only focusing in aged care solution, committed to deliver the highest standard quality of work to elderly for better quality of life. II. Home sweet home Despite of the modern nursing homes are equipped with most advanced facilities, it is always clean or sterilized all the while. The caregivers are professional and sympathetic, but people just feel aging there is depressing in China. Home is the best place to stay is what SGN endorse and practice. The environment is a key to ensure that clients enjoy themselves to a greater extent. III. Comprehensive service SGNs unique in-home care is covering all concerns from elderly people, from physical level to spiritual level needs, which other competitors are not able to fulfill some specific requirements. IV. Staff SGNs dedicated team is well-trained knowledgeable personnel with pleasant personality. General Practice Team is to handle the daily routine work for older people, medical and health care is handled by interdisciplinary team led by Geriatric Care Manager. V. Service charge SGNs service charge is subjected to the frequency and duration. SGN service charge is more flexible than other competitors, price options will enlarge client base and engage them from short-term to long term clients through their experience. The benefit chosen for SGNs positioning statement is: SGN is the only service specialist for home-based elderly service. Hence, the overall positioning statement for SGN is: To senior citizens, SGN offers the utmost personalized elderly service at their home. 6. Annual Schedule for the Programme including Marketing Budget/Expenditure Annual Schedule -Year of 2011 a) Budget and Deployment Plan Country Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Marketing Budget Total Budget Beijing, China -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Chinese New Year Feb 03-05 -Ads (ATL BTL) E-marketing Roadshow (community alliance) -Referral scheme Ads (ATL BTL) Open House (package promotion) E-marketing Referral scheme Labor Day May 01- 03 Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Dragon Boat Festival June 06 Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme Mid-Autumn Festival Sep 12 National Day Holiday (Oct 01-06) -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme Cost Estimate RMB5.000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB48,000.00 RMB50,000.00  © SGN 2011 Total RMB48,000.00 7. Conclusion Upon segmentation, two distinct segments were identified and evaluated of their market attractiveness. It is recommended that SGN targets both segments, adopting concentrated marketing strategy, via single marketing mix. These two segments are: Profiler 1 is a group of senior citizens of age 60 and above and profiler 2 is a group of middle age citizens from 40 to 60 years old working professionals. The positioning strategy proposed for SGN is more for less value proposition and positioning statement as To senior citizens, SGN offers the utmost personalized elderly service at their home.

Blind Faith in Raymond Carvers Cathedral Essay -- Carver Cathedral Es

Blind Faith in Raymond Carver's Cathedral      Ã‚   In the story "Cathedral" by Raymond Carver, the main character, goes through a major personal transformation.   At the beginning of the story, his opinions of others are filled with stereotypes, discrimination and prejudice.   Through interaction with his wife's blind friend Robert, his attitude and outlook on life changes.   Although at first he seemed afraid to associate with a blind man, Robert's outgoing personality left him with virtually no choice.   During Robert's visit, he proved to be a normal man, and showed the speaker that by closing his eyes, he could open his mind. The speaker's prejudice was nearly overwhelming at the opening of the story.   "His being blind bothered me," he said.   "A blind man in my house was not something I looked forward to."   He had never really come in personal contact with anyone before who was blind, and seemed to have no idea of what to expect.   He admittedly gathered a stereotypical mind set about blind people from movies, assuming they "moved slowly and never laughed."   The character's prejudice was also evident when he asked about Robert's deceased wife.   Upon hearing her name Beulah, he asked, "Was his wife a Negro?"   Immediately, his wife seemed offended at the question.   The paragraphs that follow are important to the story. The speaker informs the readers that his wife told him the story of Robert and Beulah.   H... ...interracial relationships.   However because of the way he acts when he hears about the two of them, it is obvious that he has led a sheltered life.   But even after his entire life of not understanding what was going on in the world around him, one night with Robert enlightened him and changed his view on people and his surrounding environment.    Works Cited and Consulted Bethea, Arthur F. "Carver's Cathedral" The Explicator. Spring 1998: 132-134. Carver, Raymond. "Cathedral." The Harper Anthology of Fiction. Ed. Sylvan Barnet. New York: HarperCollins, 1991. 1052-1062. Nesset, Kirk. "Insularity and Self-Enlargement in Raymond Carver's 'Cathedral.'" Essays in Literature. March 22, 1994: 116. Blind Faith in Raymond Carver's Cathedral Essay -- Carver Cathedral Es Blind Faith in Raymond Carver's Cathedral      Ã‚   In the story "Cathedral" by Raymond Carver, the main character, goes through a major personal transformation.   At the beginning of the story, his opinions of others are filled with stereotypes, discrimination and prejudice.   Through interaction with his wife's blind friend Robert, his attitude and outlook on life changes.   Although at first he seemed afraid to associate with a blind man, Robert's outgoing personality left him with virtually no choice.   During Robert's visit, he proved to be a normal man, and showed the speaker that by closing his eyes, he could open his mind. The speaker's prejudice was nearly overwhelming at the opening of the story.   "His being blind bothered me," he said.   "A blind man in my house was not something I looked forward to."   He had never really come in personal contact with anyone before who was blind, and seemed to have no idea of what to expect.   He admittedly gathered a stereotypical mind set about blind people from movies, assuming they "moved slowly and never laughed."   The character's prejudice was also evident when he asked about Robert's deceased wife.   Upon hearing her name Beulah, he asked, "Was his wife a Negro?"   Immediately, his wife seemed offended at the question.   The paragraphs that follow are important to the story. The speaker informs the readers that his wife told him the story of Robert and Beulah.   H... ...interracial relationships.   However because of the way he acts when he hears about the two of them, it is obvious that he has led a sheltered life.   But even after his entire life of not understanding what was going on in the world around him, one night with Robert enlightened him and changed his view on people and his surrounding environment.    Works Cited and Consulted Bethea, Arthur F. "Carver's Cathedral" The Explicator. Spring 1998: 132-134. Carver, Raymond. "Cathedral." The Harper Anthology of Fiction. Ed. Sylvan Barnet. New York: HarperCollins, 1991. 1052-1062. Nesset, Kirk. "Insularity and Self-Enlargement in Raymond Carver's 'Cathedral.'" Essays in Literature. March 22, 1994: 116.

Cendant Corporation

Cendant Corporation [1] (a) Related parties make decisions based on information provided through financial statements. It is the auditor’s responsibility to plan and perform audit engagement to offer reasonable assurance that the financial statements are correct and fair. (b) The two main categories of fraud that affect financial reporting include misstatements arising from fraudulent financial reporting and misstatements arising from misappropriation of assets. c) Factors that auditor’s should consider when assessing the likelihood of material misstatements due to fraud include: whether or not the company has a reason to make something seem consistent (rationalization), whether or not the company or individuals have an incentive or pressure on them, and whether or not the company has the opportunity to commit fraud. (d) Many factors existed during the 1995 to 1997 audits of CUC that created an environment conductive for fraud. For example, CUC’s top management w as aggressive to increase their market share due to the pressure put on them to meet analyst expectations.CUC had been committing the same type of fraud for many years before 1995, so it was rational for them to maintain their consistency. One person even stated that he thought he was only doing his job. The adjustments that were made at the end of each year brought about the opportunity for CUC to also commit fraud. [3] (a) In the Cendant fraud management override occurred when the CUC management recognized deferred revenue as revenue immediately, or delaying recognition of membership cancelations. (b) To further address the risk of management override of internal controls auditors must remain skeptical that management override exists.Auditors should also become familiar with the company and it’s internal controls upon acceptance. [5] (a) A company may want to hire a member of its external audit team because the auditor is familiar with the company, or management has develop ed a strong working relationship with the auditor from working on the audit together. (b) If the client has hired former auditors it might affect the independence of the existing external auditors in fact and appearance. Current auditors may rely on the representation made by former co-workers.

Say No to Marijuana Legalization essays

Say No to Marijuana Legalization essays Marijuana also known as cannabis sativa is being used illegally by many Americans today of all ages. Before the 1960s, many Americans had never heard of marijuana, but today it is the most used illegal drug in this country. All types of marijuana are mind-altering drugs. They all contain THC, the main active chemical in marijuana, along with over 400 other chemicals. This drug should stay illegal for many reasons concerning the health and safety of Americans today. Saying no one ever died from smoking marijuana is like saying no one ever died from smoking tobacco. Today research shows that nearly 50 percent of teenagers try marijuana before they graduate from high school(Grinspoon, 92-96). Most young teens and children start using marijuana for many reasons, they are curious, or want to fit in to a specific group of kids. Most young people who already smoke cigarettes and/or use alcohol are at higher risk for marijuana use. Most young people say they use marijuana to deal with psychological problems such as, anger, boredom, depression, anxiety, etc. As much as young people think marijuana is helping their problems, its only making things worse for their bodies and minds. When using marijuana, some users suffer acute anxiety and have paranoid thoughts, this mainly occurs with some one new to the drug or in a strange environment. In some cases, a user who has taken a very high dose of marijuana can have severe psychotic symptoms and need emergency help. Marijuana delays the users short term memory, which means they may have trouble handling simple or complex tasks. Due to the effects that marijuana has on the mind, the user my find themselves in a difficult situations such as they could become involved in risky sexual behavior or take part in auto crashes. When you smoke marijuana and then drive or even perform both, many of the skills required for safe driving, may be changed such as, alertness, co...

Free Essays on Crucifixion

The Central Message of Christianity – The Resurrection The crucifixion was a barbaric, inhumane form of today’s capital punishment. Although this was a horrible way to die, the crucifixion was necessary for Christianity. Without the resurrection of Christ, there is no basis for which Christianity to stand. The crucifixion and resurrection are essential for the understanding of Jesus as Christ. The lifestyle of Jesus led up to his crucifixion. On almost every important issue that arose in the time of Jesus, His opinion contradicted that of the government. His message made the outcasts of society, the central focus. The aspect that most obviously led to his death on the cross was his claim to be Christ, the Son of God. Because of Jesus’ messages, he was led to the cross on which he died (Moltmann 73). Crucifixion was a method of capital punishment used by the non-Roman people. Crucifixion was surprisingly common during the life of Jesus. When Jesus was crucified in Golgotha, he was on a cross next to two criminals. Because Jesus was crucified on a Saturday, the guards had to ensure the death of the three men, before Sabbath. Some men were on the cross for days before they actually died, but Jesus died within six hours (Murchland 17). According to John’s gospel, one of the guards stabbed Jesus to ensure his death before Sunday came and from the wound poured water and wine, which symbolized the outpouring of the spirit. The amazing part of the death of Jesus was not the crucifixion, but instead the resurrection. Simply, the resurrection is Jesus being raised from the dead by God. All of the Gospels give different accounts of who the resurrected Jesus appeared to and when. The concepts similar between all of the gospels are, Jesus did rise from the dead and he first appearing to women. Although all of the Gospels have different accounts of the resurrection, none of them deny it (Herbert 7). To believe in th... Free Essays on Crucifixion Free Essays on Crucifixion The Central Message of Christianity – The Resurrection The crucifixion was a barbaric, inhumane form of today’s capital punishment. Although this was a horrible way to die, the crucifixion was necessary for Christianity. Without the resurrection of Christ, there is no basis for which Christianity to stand. The crucifixion and resurrection are essential for the understanding of Jesus as Christ. The lifestyle of Jesus led up to his crucifixion. On almost every important issue that arose in the time of Jesus, His opinion contradicted that of the government. His message made the outcasts of society, the central focus. The aspect that most obviously led to his death on the cross was his claim to be Christ, the Son of God. Because of Jesus’ messages, he was led to the cross on which he died (Moltmann 73). Crucifixion was a method of capital punishment used by the non-Roman people. Crucifixion was surprisingly common during the life of Jesus. When Jesus was crucified in Golgotha, he was on a cross next to two criminals. Because Jesus was crucified on a Saturday, the guards had to ensure the death of the three men, before Sabbath. Some men were on the cross for days before they actually died, but Jesus died within six hours (Murchland 17). According to John’s gospel, one of the guards stabbed Jesus to ensure his death before Sunday came and from the wound poured water and wine, which symbolized the outpouring of the spirit. The amazing part of the death of Jesus was not the crucifixion, but instead the resurrection. Simply, the resurrection is Jesus being raised from the dead by God. All of the Gospels give different accounts of who the resurrected Jesus appeared to and when. The concepts similar between all of the gospels are, Jesus did rise from the dead and he first appearing to women. Although all of the Gospels have different accounts of the resurrection, none of them deny it (Herbert 7). To believe in th...

Late 20th century United States history Essay Example | Topics and Well Written Essays - 500 words

Late 20th century United States history - Essay Example Though not very extensive, the war indeed revealed its hidden lust for expansionism in the Puerto Rico and Cuban regions of the Caribbean islands. The then so called American interest in the independence of Cuba has been reflected numerous times throughout its international relations until very recently it happened in Afghan and Iraq. The only difference was that the new initiative is fondly called ‘war against terror’. To illustrate, the war on Afghanistan ended in killing thousands of innocents including women and children. The main aim behind the Afghan war was to trace Osama bin Laden and other high-ranking Al-Qaeda members, and ultimately uprooting the Al-Qaeda form Afghanistan. But as the world witnessed, the Americans failed in fulfilling either of them. Obviously, it is the political pressure that took the lead in planning America’s all such operations. For instance, the Democratic Party forced the president William McKinley and his government to execute t he war against Spain. Still moving forward and coming to the late 20th century and the beginning of the 21st century, we notice that the arrogance in the military operations of United States has grown to its peak stage.

What Was The New Brutalism Really About Essay Example | Topics and Well Written Essays - 1750 words

What Was The New Brutalism Really About - Essay Example As for the public, they just hate it. The fall-out persists into this century. Before the public can give any large-scale commitment again to architects, a line f mutual understanding has to be drawn under the circumstances which generated the styles and forms f this period. The picturesque architecture f the 1940s and early 1950s is currently enjoying new interest. Its most well-known example is the buildings f the Festival f Britain. This was a national festival put on six years after the end f war, in 1951, which temporarily occupied the area f the South Bank f the Thames directly opposite London's West End. It is considered against the once again popular Ealing comedy, Passport to Pimlico. The Festival buildings embody what's been seen either as a happy marriage or an abominable birth. They are the result f the fusion between two apparently opposed traditions: the rigours f international modernism and the English picturesque tradition, a tradition which implies design first and foremost in terms f the composition f a series f visual pictures.1 In film, there was a broad, and perhaps equally popular equivalent: the Ealing comedy. These quintessentially English films emanated from the Ealing Studio in west London, and were at their best in this period. They epitomise the spirit f post-war Britain and London in particular: a hybrid world where there was a simultaneous longing for radical change and tangible continuity. As if to express this strange contradiction, the comedies feature gangs f lovable robbers, charming and funny murderers and, in the case f Passport to Pimlico, sensible and conventional anarchists. Both architecture and film began to go markedly out f fashion in the second post-war decade. They were replaced with monochrome, and supposedly true-to-life genres: Brutalism's parallel was Britain's version f the New Wave in cinema.2 Angstridden, alienated loners replace chirpy communities. Remorseless realism replaces happy endings. This is both an exploration f parallels between their aesthetics and their preoccupations, and an attempt to cast insight from architecture on cinema and vice versa. The idea f the hybrid is the opposite f the pure. The hybrid straddles two or more classes; its edges are unclear, and difficult to delineate, to draw a line around. The hybrid doesn't have an identifiable, categorisable form. The hybrid obscures the possibility f its reduction to an original set f parts or classes. The hybrid transgresses the edges f established forms. The pure and the hybrid polarise the two tendencies in British post-war architecture. And these two tendencies can be personified in two iconic buildings, the Skylon and Hunstanton School. The Skylon (Figure 1) was a vertical structure built for the Festival f Britain in 1950, and designed by two competition-winning architectural students, Philip Powell and Hidalgo Moya. Hunstanton School, another competition winner designed by Alison and Peter Smithson, was one f the first Brutalist buildings completed six years late, and crucial to Brutalism's identification as a new and challenging style (Figure 2). The presentation drawing shows the Skylon as part f a picturesque composition complete with moody sky, passing boat and Victorian railway bridge. It also shows that it is meant to be