Time Value Of Money Essay - 1875 Words

Time Value of Money The time value of money serves as the foundation for all other notions in finance. It affects business finance, consumer finance and government finance. Time value of money results from the concept of interest. The idea is that money available at the present time is worth more than the same amount in the future due to its potential earning capacity. This core principle of finance holds that, provided money can earn interest, any amount of money is worth more the sooner it is received. Time value of money can be illustrated by the fact that a dollar received today is worth more than a dollar received a year from now because todays dollar can be invested and earn interest as the year elapses. Implicit in any†¦show more content†¦In addition, individual citizens research the best securities to invest in order to get the most return on their risk involved. The financial applications that make up the time value of money are vast in the scope represented. Time value of money applications assist with domestic as well as international market transactions. Applications of the time value of money are essential in the following: International Capital Markets, United States Capital Markets, the supply of Capital Funds, the organization of securities markets, and finally, the regulation of securities markets. International Capital Markets are a place where the concept of time value of money is applied. As a result of a growing global economy, international capital markets have increased in the last decade to become larger, more efficient, and more competitive in the new millennium (Block Hirt, 2005). Many companies, especially those from the United States search the international markets in order to raise debt capital and increase company liquidity. Businesses invest in international markets, not to expect a return on present value, but on the expectation of an increased value in the future. The next opportunity for an application of the time value of money is in Government Securities, federally sponsored credit agencies, as well as state and local securities. Government Securities are ways that the, U.S. Treasury can manage the federal governments debt to balance the flow of fundsShow MoreRelatedTime Value of Money1028 Words   |  5 Pagestoward understanding the relationship between the value of dollars today and that of dollars in the future is by looking at how funds invested will grow over time. This understanding will allow one to answer such questions as; how much should be invested today to produce a specified future sum of money? Time Value of Money In most cases, borrowing money is not free, unless it is a fiver for lunch from a friend. Interest is the cost of borrowing money. An interest rate is the cost stated as a percentRead MoreTime Value of Money1033 Words   |  5 PagesTime Value of Money (TVM), developed by Leonardo Fibonacci in 1202, is an important concept in financial management. It can be used to compare investment alternatives and to solve problems involving loans, mortgages, leases, savings, and annuities. TVM is based on the concept that a dollar today is worth more than a dollar in the future. That is mainly because money held today can be invested and earn interest. A key concept of TVM is that a single sum of money or a series of equal,Read MoreTime Value of Money967 Words   |  4 PagesTime Value of Money The time value of money relates to many activities and decision in the financial world. â€Å"Understanding the effective rate on a business loan, the mortgage payment in a real estate transaction, or the true return on an investment depends on understanding the time value of money† (Block, Hirt, 2005). The concept of time value of money helps determine how financial assets are valued and how investors establish the rates of return they demand. Many different types of companiesRead MoreTime Value of Money2180 Words   |  9 PagesFinance Ââ€" Time Value of Money We earn money to spend it and we save money to spend it in the future. However, for most people spending money in the present time is more desirable since the future is unknown. We can gratify the desire to spend money today rather than in the future by knowing the basic law in finance Ââ€" time value of money. This means that a dollar today is worth more than a dollar at some time in the future. Unfortunately, people very often want to buy things at the present time whichRead MoreTime Value of Money3904 Words   |  16 PagesTime Value of Money Problems 1. What will a deposit of $4,500 at 10% compounded semiannually be worth if left in the bank for six years? a. $8,020.22 b. $7,959.55 c. $8,081.55 d. $8,181.55 2. What will a deposit of $4,500 at 7% annual interest be worth if left in the bank for nine years? a. $8,273.25 b. $8,385.78 c. $8,279.23 d. $7,723.25 3. What will a deposit of $4,500 at 12% compounded monthly be worth at the end of 10 years? a. $14,351.80 b. $14,851.80 c. $13,997.40 d. $14Read MoreTime Value of Money5284 Words   |  22 Pages12/9/2012 Chapter 9 The Time Value of Money 1 Chapter 9- Learning Objectives ïÆ' ¼ Identify various types of cash flow patterns (streams) that are observed in business. ïÆ' ¼ Compute (a) the future values and (b) the present values of different cash flow streams, and explain the results. ïÆ' ¼ Compute (a) the return (interest rate) on an investment (loan) and (b) how long it takes to reach a financial goal. ïÆ' ¼ Explain the difference between the Annual Percentage Rate (APR) and the Effective Annual RateRead MoreTime Value of Money2092 Words   |  9 PagesTime Value of Money The time value of money (TVM) or, discounted present value, is one of the basic concepts of finance and was developed by Leonardo Fibonacci in 1202. The time value of money (TVM) is based on the premise that one will prefer to receive a certain amount of money today than the same amount in the future, all else equal. As a result, when one deposits money in a bank account, one demands (and earns) interest. Money received today is more valuable than money received in the futureRead MoreTime Value of Money2124 Words   |  9 PagesTime Value of Money: Simple Interest versus Compound Interest Outline I. Applications of Time Value of Money 1.1 Example One 1.2 Example Two 2. Interest 2.1 What is Interest? 2.2 Three Variables of Interest 1. Principal 2. Interest Rate 3. Time 2.3 Why is Interest Charged? 3. Simple Interest 3.1 What is Simple Interest? 3.2 Simple Interest Formula 4. Compound Interest 4.1 What is Compound Interest? 4.2 Compound Interest Formula Read MoreTime Value of Money712 Words   |  3 Pageswill pay the bank over the life of the loan? $123,945.04 4. What is the effective rate of interest on a CD that has a nominal rate of 7.25 percent with interest compounded monthly? EAR = (1+.0725/12)^12 – 1 = 7.5% 5. What is the future value of $4,950 placed in a saving account for six years if the account pays 3%, compounded quarterly? PV = 4,950 N = 6 x 4 = 24 I =3/4 = .75% Pmt = - FV = $5,922.24 6. Your firm, Vandelay Industries, has just leased a $32,000 BMW for youRead MoreTime Value of Money and Present Value1154 Words   |  5 Pagescollege 15 years from today and the other will begin 17 years from today. You estimate your children’s college expenses to be $23,000 per year per child, payable at the beginning of each school year. The annual interest rate is 5.5 percent. How much money must you deposit in account each year to fund your children’s education? Your deposits begin one year from today. You will make your last deposit when your oldest child enters college. Assume four years of college Solution: Cost of 1 year at

The Impact Of Immigration On The Culture Of Host Country

Camarota (2007, p.1), a director of Research at the Center for immigration Studies in Washington, D.C, reports the data from Censu Bureau, the United States department of commerce that provides data of people, business and economy, there are 1.6 million legal migrants and illegal migrants come to the U.S annually. Camarota goes on to say that the immigrants now take up one-eighth of total population who residing in the U.S. Namely, the number of immigrant population with a rapid growth. Some people say that the government should allow immigration. While immigration can positively impact on the culture of host country, it is no denying that illegal aliens must reduce the work opportunity of native, increase the cost of host country, and trigger social unrest. Convincing arguments clearly be made that immigrants have threaten the work opportunity of natives. Most of the advocates who are of this opinion argue that there are increase competitive pressure of labor market for the local wo rkers. Farkas points out that people realize they cannot fulfill their American dream if they were not hard-working (2003, p.2). In other words, there are a vast number of foreign-born who choose immigrant to the U.S. in pursuit of the American dream of freedom, happiness and opportunity. They work hard since nothing is free. According to Waldinger (as cited in Stansfield, 2013, p. 505), new arrivals with the power of attraction by the boss due to their prestige of hard work whichShow MoreRelated Influences of Immigration on U.S. Provinces Essay1117 Words   |  5 Pagesto whether or not U.S. should limit immigration quotas. On one hand, immigrants enable U.S. to compete in international competition and are one way to help alleviate labor shortages in certain demographic trends (Liebig, 2011). Immigration has impact economic trends by highly participating in the labor market and benefiting homeowners and landlords. Immigrants also influences diversity which enables people in the U.S. to be open minded about other cultures. On the other hand, public opinionsRead MoreOpen Border Policy and Illegal Immigration1844 Words   |  7 PagesIllegal Immigration Introduction Immigration is one of the contentious issues that continue to elicit mixed reactions from different parties. In most western economies, debates on immigration policies have been on the rise in the recent decades. Whereas the international human rights have confirmed that freedom of movement is one of the basic human rights and hence no one can be deprived, most governments have put restrictions on immigration. Furthermore, the enactment of open immigration policiesRead MorePros and Cons of Immigration944 Words   |  4 PagesI. Introduction Nowadays, Immigration, which is a phenomenon of migration, is very normal and popular in the world. Furthermore, in the world, many countries have the large number of people who immigrate because of many reasons likes finding suitable jobs or new place to live. Many people think that immigrants will give them many problems about the economy and society. However, other people think that immigrants bring many profits for their countries. In my opinion, I think that all thingsRead MoreTrade Policy For The New President Essay1162 Words   |  5 Pagesfor the New President: Concerning Immigration In the recent decades, member countries of the Organization for Economic Cooperation and Development (OECD) have seen rapid growth in the foreign-born population which has stimulated research on the socio-economic impacts of immigration. There has been great amounts of research done to produce literature like that of Gould (1994) that propose that immigration has proven statistically to have a significant positive impact on international trade. ConsideringRead MoreThe Positive and Negative Aspects of Job Migration943 Words   |  4 Pagesfrom their native countries to foreign countries. It has many reasons such as educational and economical, religious and political problems. Reason of labor migration lack of work opportunities, and receive sufficient income at home. As we know, the number of people who migrate from their native countries is getting higher and keep increasing. According to statistics, Number of labor immigrants was increase to 145855 all over the world between Ap ril and June 2013(Immigration Statistics, April toRead MoreThe Impact Of Immigration On The United States1577 Words   |  7 PagesBeing the only Canadian born in my family, integration and immigration were never a concern of mine. However, my older brothers and parents had to go through this entire process in the 90s. Back then it was much different than now. Integration and immigration in Canada was relatively easier than in countries such as Spain, which will be the focus of this essay. Immigration to Spain is quite new. In the 1990s, it became more common, and then over the years increased significantly. The drastic increaseRead MoreThe Pros and Cons of Immigration in Buenos Aires Essay example984 Words   |  4 Pagesfrom neighboring countries, primarily from Bolivia and Paraguay. The indigenous people of Buenos Aires have a half-humorous nickname - Porteno . Population of the capital and its suburbs is growing rapidly, including through immigration and guest workers from Bol ivia , Paraguay , Peru and other neighboring countries. The city is very multicultural, but the main separation occurs along class communities and not on racial lines , as in the U.S. Evidences on the impact of immigration on the labor marketRead MoreThe Effects of Migration725 Words   |  3 Pagesmigrants even do not know what awaits them in a new country. Before thinking about the effects of migration, people should draw a distinction between emigration and immigration. The immigration is beneficial, whereas the emigration is totally disadvantageous for a country. People from industrially backward regions do not value their current lifestyle and conditions, and they cannot resist the lure of a wonderful life in economically advanced countries. Without thinking about the consequences that willRead MoreWe All Hear And Chat About The War And Violence That Happens1128 Words   |  5 Pagesthat their homes and country has suddenly disappeared? Imagine waking up in the morning; in a country you once called home and now is completely gone. Everything you worked your whole life for is vanished. You may be one of the few people who are fortunate to still have family, or perhaps you’re just standing alone wondering if they are alive or if you will ever see them again. This is how most refuges life start; a refuge is a person who has been forced to leave their country in order to escape warRead MoreDiscrimination Against Immigrant Labor Essay964 Words   |  4 Pagesmobility of human resources between countries is a key driving force of the currently ongoing economic and regional development all over the world. It is indisputable that the immigration of international labour force would exert many positive and important impacts on the economic, cultural and social structure of both migrant-receiving and migrant-sending countries. Actually, the trend of temporary and permanent immigrants increasing in some western countries began to gain momentum in recent years

Enders Game Critical Essay Paper free essay sample

Henry Truong Mr. Wilk English 2 10 May 2013 Hidden Dangers Before 13 â€Å"Because never in my entire childhood did I feel like a child. I felt like a person all along—the same person that I am today. † (Card xvii) In Orson Scott Card’s novel, Ender’s Game, Ender Wiggin, a little 6 year old boy, is recruited into Battle School by Colonel Graff and the International Fleet to save mankind from an alien species called the Buggers. The Buggers have been humankind’s main enemy and they know very little of the Buggers beside that they are the bad guy. There has already been two fights between human’s and buggers. During both encounters, the humans barely survived, and they now must prepare for the third fight. Ender’s Game is a journey of little Ender Wiggin, who was always being bullied for being a â€Å"third†, and how everything changed when he got recruited at the age of six to train in order save the world. Although the children in this book are trained and built to be saviors of Earth, on the other hand are treated as children and kept in the dark. †¦he [Card] examines why referring to characters as ‘children’ does not necessarily make them well-rendered child characters. † (Kelly 112) In David J. Kelly’s critical essay, he starts off be stating that, and he continues to explain some of the characters who are referred to as children but are not really â€Å"children†. We may see kids Truong 2 as innocent and not know any better, but Card believes that behind that little innocent face could be earth’s savior or doom. For example ,Ender is one of those kids, â€Å"†¦in physical struggles he lashes out with a fear-driven response that he has no power over, a cyclone so violent that he does not even see the results†¦Ã¢â‚¬  (Kelly 114) Like the kid version of the hulk, losing control when he gets bullied, and not knowing what he has doing until he gains back conscious of his own self. He doesn’t want to hurt others, but he ends up doing it anyways. In the next essay by, Tim Blackmore, he talks about the, â€Å"†¦military paradigm Ender must operate to survive. (115) As you may know, Charles Darwin’s natural selection where you must adapt to survive, as Ender faces Battle School, he greatly changes but also psychologically breaks down and becomes the world’s most greatest general at the age of 12 and earth’s savior against the Buggers. Tim Blackmore also explains how, â€Å"Card forces the reader to move between two viewpoints: that of the suspicious, man ipulated child and that of the paranoid, utilitarian machine worker. (116) Card’s unique point-of-view of the characters in the book, makes us see kids differently, â€Å"Card endows each of the three Wiggin children with a particular strength: Peter is a conqueror, another Alexander; Valentine is an Empath; and Ender is a warrior †(Blackmore 118) I believe children’s have hidden potential, maybe not like Ender to fight and strategize, but things we do not usually expect in kids. Ender differs from all the other kids in the beginning . In this society there is a limit two kid per family. The government has Ender’s parent to have a third child, Ender. Since having a third child in this society is so different, Ender had been bullied during his time in regular school. He becomes constantly bullied for being a â€Å"third† as they call it. Truong 3 As a result of being bullied, he lashes out and beats the crap out of the bully Stilson. By that I mean he knocks him out with one hit and Stilson falls to the ground but then he starts kicking him again in his spine and then the crotch, setting an example to everybody else not to mess with him. Knocking him down won the first fight. I wanted to win all the next ones, too. So they’d leave me alone. † (Card 19) This really surprised me. His philosophy of knocking him down only won the first battle, and to end all of the future battles, he continues to beat up Stilson to scare off all the other bullies. This is what happens at school, at home it gets much worse for little Ender. He gets beat up and th reatened by his older brother Peter. When the parents are out and the kids are home, Ender becomes most vulnerable to Peter. They both play games together, but it get out of hand real quick. Peter comes from behind and hits him on the head causing him to fall, and with that he shoves his foot in Ender’s calling him a bugger spy and then threatens to kill him and dissect him. Luckily for Ender he had Valentine as his guardian angel, talking Peter out of his violent attacks. Peter is just a psychopath who enjoys other suffering, while Ender just keeps quite. I do not know why he does not fight back, but I believe that he does not want to hurt his family. Ender is a unique character for using his wits to help him fight for his lack of strength and size at the age of six, . You do not see this everyday at the playground during recess do you? Or when you leave your kids at home, you did not expect them to threaten and actually attempt to kill each other do you? Just because they are children does not make them â€Å"children†. Life is about to kill or be killed, and at Battle School there is something called the, â€Å"Battle Room†. The battle room is zero gravity room where teams fight each other with Truong 4 tun guns, and if you get shot with one you are temporarily paralyzed in a certain area depending on where you got shot. Two teams fight until one team gets to the other side with four of their team members to open the gate by touching panels on each corner’s of the gate. When Ender arrives to Battle School, the Battle Room turns into a room that, â€Å"†¦destroys individuality while it creates a unitary killing machine. † (Blackmore 117) While being the one of the youngest there, he quickly outranks many people and becomes the best and everyone fears him. There was a point where Ender had to go against 2 teams, and Ender won although he was clearly outnumbered. As the days pass by, the school slowly breaks into Ender’s mind driving him crazy. He’s constantly â€Å"playing† against other teams day and night, with him and his army tired and weak to the point where they barely have any sleep. The worst part of it all is when Ender leads one team to victory; he is re-assigned into a different team, having to fight his fellow comrade. Ender quickly breaks down to the point where he pushes everyone away from him, knowing how he has to face his friend one day. The Colonel and the school’s method of training Ender, is to beat him to the point of death, only to bring him back to life only to beat him again. Ender was able to keep his sanity though and survive the torture, but as a result turned into something else. From a little boy, grew Earth’s last defense†¦a 12 year old boy. I would not have thought my life would be in the hands of a 12 year old boy, would you? After Battle School and a break, he then was shipped to a space center. There he played on simulators with other of his Battle School friends and oes going through the simulations of fighting buggers. Each day doing simulations that get harder each day. Truong 5 Although Ender does not enjoy doing it he has to. His teacher, Rackham, tells him he must not quit and he must be prepared for later on. Day and day after day of hours of training, he comes to his final examination. His final exam is a simulation where he’s in a position where he is greatly outnum bered. Many people would believe that defeating the simulation is impossible, but Ender wants to end it all and becomes determined to defeat the simulation. With that, he miraculously pulled it off and beat the simulator. As he won, all the adults around him were cheering and celebrated. Ender was puzzled not sure what was going on, found out that al the simulators were actual real fleets, and he actually just destroyed the alien race. Ender became furious that they just used him like that. Being kicked to the shadows like a kid, being lied to and used by the adult. Thinking it was all a game, Ender actually eliminated an alien race. Graff responds to Ender’s anger with, â€Å"Individual human beings are all tools, that the others use to help us all survive. † (Blackmore 116) Training little kids to become elites of the future to help protect earth, and yet they keep them in the shadows, lying to them and using them as weapons rather than human beings. No wonder Ender’s furious at Graff, being used like that, I would be too. This book Ender’s game reminds me of â€Å"Lord Of The Flies† and all the little kids who change from little elementary students, into savages. Only difference was they turned into savages due to their circumstance, being isolated on an island and all. While in Ender’s game they were trained to become savages. When we think of kids we think of games and recess, but Orson Scott Card believes that just because they look like a kid does not mean they will act like one. Like Truong 6 the saying, â€Å"Do not judge a book by its cover. † Through out this process I learned to expect the unexpected, because I can not automatically assume things from appearances, but from by how they behave and act. Society makes it that when we see a little kid, we automatically view them as little and innocent. Card however sees things differently, what seems to be a little kid could actually be an evil genius in disguise. As a critical reader, I will focus a lot more on why the author made the character the way he/she is, and how that character develops through out the novel. Work Cited Card, Orson Scott Ender’s Game. New York, NY. Phoenix Rising, 1991 Kelly, David J. â€Å"Ender’s Game—Criticism† Volume 5,112-5 Blackmore, Tim. â€Å"Ender’s Game—Criticism† Volume 5,115-8 Volume 5, 118-121

Strategic Analysis of the Pharmaceutical Industry free essay sample

The pharmaceutical industry is today still one of the most inventive, innovative and lucrative of the so-called  »high-tech « industries; however, we may say that the pharmaceutical industry has been adapting itself more and more to strategic market trends and market demands. Further strategic development of the world pharmaceutical industry shows clearly its consolidation, concentration and strong market orientation. The pharmaceutical industry today, with no doubt, unites one of the biggest potentials of all mankind.Development of a brand new drug is estimated to need an investment of more than $1. 2 billion and takes more than 12 years to bring it as a finished, legally registered and approved product to the market place (Pharma Strategy Group, 2005). This is, at the same time, a very complex, comprehensive and highly risky job with no final guarantee that the potential new product might succeed on the market and bring back revenues. If a pharmaceutical company wants to achieve market success with a brand new product, it needs to invest strongly into marketing and sales activities. We will write a custom essay sample on Strategic Analysis of the Pharmaceutical Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thus, by no surprise, we may conclude that basic research and development (RD), together with marketing and sales activities are two of the most important operative and even more strategic priorities of the world pharmaceutical industry. Here, the biggest investments of the pharmaceutical industry are put by all means. Having analysed these figures, we have found that the biggest, inventive world pharmaceutical companies invest, on average, approximately 16% of their sales into RD and even more, about 26% or more into marketing and sales activities (Kesic, 2006).However, these ratios, especially the one of RD investment, are even higher with the specialists, like biotechnology and pharmacogenomic companies, and much lower with the generic pharmaceutical companies (Kesic, 2006). As mentioned, the world pharmaceutical industry is structurally not unique, as pharmaceutical companies 60 Management, Vol. 14, 2009, 1, pp. 59-76 D. Kesic: Strategic analysis of the world pharmaceutical industry differ according to their basic mission, performance and strategic development.We can define three different groups of the world pharmaceutical companies: pharmaceutical companies which primarily work on basic research, development and marketing and sales of brand new, inventive, original pharmaceutical products (called originators); pharmaceutical companies which primarily work on development and sales of generic products (called generic producers); and pharmaceutical companies which primarily work on basic research and development of biotechnology and pharmacogenomic products and technologies of new delivery systems (called specialists).We need to shortly illustrate the size of the world pharmaceutical market. The world pharmaceutical market has been growing steadily in the last years. In 2005, it posted total sales of $602 billion and a growth rate of 10%. The fastest growing world markets and regions are the markets of China, Central and Eastern Europe (Russia, Poland, Romania) and certain markets of Latin America (Brazil, Mexico, Chile). Nevertheless, it is estimated that the world pharmaceutical market will grow by an average of 7% CAGR (Compounded Annual Growth Rate) till the year 2010 (Pharma Strategy Group, 2005).

Even Odysseus is the hero of the poem he is not wi Essays

Even Odysseus is the hero of the poem he is not without flaws and weaknesses. Odysseus and his men have faced adversity throughout their journey to get back home. Part of the reason for the difficult journey is that Odysseus's curiosity has put him and his men in horrible situations. Odysseus's curiosity is one of his flaws because it leads him to make horrible decisions that not only prolong his journey, but also endangers the lives of him and his men. Odysseus's says, "I want to see if they are uncivilized savages, or a hospitable and humane race." This quote is showing how Odysseus wants to judge for himself how the cyclops are as people. He acknowledges the risk by using the word "uncivilized". He knows that these creatures may or may not have the same customs as humans, but his curiosity leads him to see for himself. As he is telling the story he says that," my men begged me to let them first steal some cheeses, and make off with them to the ship/ they would then return, drive down the lambs and kids, put them on board and sail away with them. It would have been indeed better if we had done so but I would not listen to them, for I wanted to see the owner himself, in the hope that he might give me a present." Odysseus see's the immense creature and even though he knows if the cyclops is not hospitable, it can easily overpower and destroy him and all of his men, but he takes the risk because the idea of the cyclops gifting him a present justifies the risk of approaching the cyclops. Odysseus and his men approach the cyclops and when the cyclops speaks, they instantly know that they have made the wrong decision. "The cruel wretch vouchsafed me not one word of answer, but witha sudden clutch he gripped up two of my men at once and dashed them downupon the ground as though they had been puppies. Their brains were shedupon the ground, and the earth was wet with their blood. Then he tore themlimb from limb and supped upon them. He gobbled them up like a lion inthe wilderness, flesh, bones, marrow, and entrails, without leaving anythinguneaten. The cyclops viciously kills two of Odysseus's men. Odysseus instantly regrets the decision to approach the beast. Even though Odysseus ends up killing the cyclops, the whole situation could have easily been avoidable had Odysseus would not have acted so recklessly. Odysseus curiosity directly leads to two of his men losing their lives. Odysseus is a mighty warrior, but throughout the epic poem the readers sees that he still has flaws. Curiosity can be a good virtue, but in Odysseus situation it was his curiosity that directly led to the death of his men. His curiosity led him to take a chance and gamble. Even though Odysseus getting away from the island unharmed, the whole situation could have easily been avoided altogether.

why essays

why essays A true friend is something that is hard to come by. They have many rare qualities. These qualities are not the same for every person. A true friend can not really be defined because each person has different qualities they look for in a friend. A true friend is someone who cares about you no matter what the situation is. They care about you no matter what happens. They stick with you through thick and thin. They dont turn their back on you as soon as things dont go well. A true friend is someone you can trust to always tell you the truth. You can trust them to keep secrets. You can be sure they won't tell anyone just because they are your friend. A true friend is someone who never betrays you; who never lets you down. You feel safe with them. A true friend is someone you can rely on. You can be sure that they will always be there when you need them. You can lean on them when you need help. They support your decisions, and stand by you no matter where you stand. A friend has similar interests as you. You can talk to them for hours and never run out of topics of conversation. The most important qualities in a friend for me are honesty because I want to be sure I can trust them. They should have similar interests as me; I wouldnt want to not have anything to talk about. I would want them to be loyal, but not like fanatical or anything. A true friend is something special. They are one of the most important things in ones life. They make burdens more bearable; and good times more pleasurable. Without friends life is meaningless. ...

Dangers of the Internet Pornography Essay Example | Topics and Well Written Essays - 1500 words

Dangers of the Internet Pornography - Essay Example However, watching internet pornography is dangerous to society because it contributes to ethical and moral degradation. The increasing accessibility to internet pornography is currently an important issue of concern to policy makers and the society. This has generated intense debate on controlling the accessibility of the content especially to young children. The legality of allowing adults access to pornographic content remains a controversial issue. However, numerous research studies on pornography demonstrates that watching the content is harmful to all people irrespective of their age. According to Bailey (32), watching pornographic content especially through the internet contributes to development of sex addiction or obsession that motivates people to commit crimes in the society. In addition, the habit wastes productive time that could be used to build careers and enhance family relationships (Bailey, 37) Watching pornographic content motivates people to commit sexual crimes Di amond (310). Various studies carried on sexual offenders demonstrate a positive relation between watching internet pornography and committing sexual crimes such as rape and sex with minors. In a study conducted by Allen, et al(140) among convicted rapists to establish the relationship between watching pornography and committing rape, 86% of the convicted rapists admitted to have been regular audience of internet pornographic content and over 60 percent of them admitted to have imitated the scenes on the pornographic content on their victims while committing the offense. A separate study by Bailey (67) established that rapists are fifteen times more likely to have been exposed to explicit pornographic content in their childhood. Similarly watching internet pornography contributes or aggravate to the development of antisocial and deviant behavior, sexual crimes and personality disorders (Bailey, 76) . Currently child pornography is a serious problem in the globe and several research s tudies have been undertaken to investigate its effect on children and the society. According to McCarthy (183), â€Å"possession of child pornographic content by an individual is a strong indicator of pedophilia. Allen, et al(147) noted that child pornography is widely applied by pedophiles to â€Å"arouse themselves sexually, to undermine the resistance, ruin the conscience and minimize inhibitions of potential children victims toward engaging in sexual intercourse with an adult. In addition, child pornographic content is used by children sexual molesters to train the minors on how to act while having sex with an adult†. Internet pornography increases the vulnerability of people to engage in deviant sexual behaviors. These behaviors include voyeurism, pedophilia, group sexual encounters and exhibitionisms among others (McCarthy, 186). Bailey (86) conducted a study on child pornographic offenders and established that 23 percent of them were suffering from pedophilia, a menta l disorder. A total of 11 percent of the offenders in the study were suffering from voyeurism and exhibitionism while 49 percent had paraphilia (Bailey, 89-96). Therefore, watching pornographic content contributes to the development of deviant sexual behaviors and is an indicator of the prevalence of the disorders in the society. The effect of watching child pornography and sexual abuse on minors has drawn considerable research findings. The conviction that watching child

Investigating Disease Essay Example | Topics and Well Written Essays - 2000 words

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The essence of strategic marketing

The essence of strategic marketing This report designed to provide practical recommendations on segmenting markets, targeting specific customers, and positioning effectively SGNs service in China market. Having addressed the purpose of STP, it has ascertained that SGNs competitive advantages and potential competitors, the segmentation and targeting markets decisions for SGN thus proposed to utilize geodemographic variables as segmentation bases. The two segment profilers of SGN were formed after exercised key variables. Profiler 1 is a group of senior citizens of age 60 and above and profiler 2 is a group of middle age citizens from 40 to 60 years old working professionals. Upon evaluation of market attractiveness of these two distinct segments, it is advised that SGN targets both segments, adopting concentrated marketing strategy, via single marketing mix. Positioning strategy adopted by SGN is more for less value proposition and positioning statement as To senior citizens, SGN offers the utmost personalized elderly service at their home. Read this report for SGN practical marketing tool to easily deal with the challenges and exploit market opportunities that drive incremental revenue and increased profitability. The whole point of this proposal is to assist with better segmenting, targeting, positioning and decision making, be sure that focus on the most appropriate strategies that provide the most opportunity, least risk, and highest performance for SGN. TABLE OF CONTENTS Introduction à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 5 Background of the Company and the Service Chosen à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 6 Literature Review of the Segmentation, Targeting and Positioning Concept research this theoretical underpinnings of this concept and critique à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 7 Basis for Proposed Segmentation and Targeting for SGNs Service à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 16 Basis for Proposed Positioning for SGNs service à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 21 Annual Schedule for the Programme including Marketing Budget/ Expenditure à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 24 Conclusion à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 25 References à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. 26 1. Introduction This report aims to develop and propose the Segmentation, Targeting and Positioning strategies for the personalized elderly home-care service in China, offered by Sunrise Greycare Network Co. Ltd (SGN). Chapter 2 briefly describes the SGN credentials and up to 24-hour service that is provided for the senior citizens in China. Segmentation, targeting and positioning concepts from various books are critically assessed and discussed in Chapter 3. Chapter 4 contains valuable information of the basis of proposed segmentation and targeting for SGNs service and Chapter 5 discusses on the positioning map, competitive advantages and value proposition of SGNs service. Chapter 6 tabulates the annual schedule of the programme that includes marketing budget/expenses and the final conclusion will be made in Chapter 7. 2. Background of the Company and the Service Chosen Company Profile Sunrice Graycare Network Co.,Ltd (SGN) is specializing in offering home-based eldercare service up to 24-hour to families in China. SGN grows its first footprint in Beijing to offer a unique proposition to senior citizens. The whole team is dedicated to improving the quality lives of the elderly. SGN helps with every facet of daily living, from escorting on appointments and companionship, to housekeeping and personalized healthy screening to the seniors. Above all, elderly are always enjoying a safely and comfortably at each home with SGN care, instead of staying at nursing house. Mission Statement Vision: To make SGN the top of mind company for senior care Mission: Leverage our unique strengths to render reliable service and care that exceed clients expectation. Credo: Work with passion, commitment and professionalism 3. Literature Review of the Segmentation, Targeting and Positioning Concept research this theoretical underpinnings of this concept and critique 3.1 Introduction of Segmentation, Targeting and Positioning (STP) Market segmentation, targeting and positioning are the three steps, as shown in below Figure 3.1, that top management has to decide before the implementation of any marketing plan in a company. Figure 3.1 Steps in Market Segmentation, Targeting and Positioning Market segmentation Identify bases for segmenting the market Develop segment profiles Market targeting Develop measures of market attractiveness Select target segments Market positioning Develop positioning for target segments Develop a marketing mix for each segment Source: Armstrong, Kotler Da Silva (2006, p.213) These steps are defined by Armstrong, Kotler Da Silva (2006) as follows: Market segmentation: Dividing a market into distinct groups with distinct needs, characteristics, or behaviours who might require separate products or marketing mixes. Market Targeting: The process of evaluating each market segments attractiveness and selecting one or more segments to enter. Market positioning: Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target customers. 3.2 Market segmentation: Market segmentation is the act of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes (Armstrong, Kotler Da Silva 2006). Market segmentation is pre-requisite to access the right market and people at a maximum. It drives markets growth and increases sales to the business profitability from authors viewpoint. The effectiveness of segmentation should be measurable, accessible, substantial, differentiable and actionable (Smith 2003). Segmentation helps to see the target customers more effectively. The customers have different requirement and needs and influenced by different media. A segment is a unique group of customers who share some common characteristics that make them different from other groups of customers (Smith 2003). Some segments have different needs, require different versions of the same product, pay different prices, buy in different places, can be reached by different media (Smith 2003). Consumer markets can be segmented by many different variables which include geographic, demographics or social statistics, geodemographics, psychographics and behavioralistics. Smith (2003) explains these five categories as below: (1) Geographic: categorized by location which includes streets, towns, cities, regions, countries, continents, and climate, population density and so on. (2) Demographics (social statistics): segmented by age, gender, marital status, life cycle, social class, education, job type, social class, income level, because of consumers needs and wants change with above-mentioned elements. (3) Geodemographics: this mixes geographic and demographic data to create categories of house-type with locations. (4) Psychographics: segment market based on peoples lifestyle, personality, attitudes in accordance of their psychological feature. Lifestyle is often segmented by marketer among others factors. (5) Behavioralistics: bahavioral segmentation reflects the benefits consumer enjoyed and the consumption rate of products or services. Different consumer seeks benefits differently from own perspective. The consumers are divided by light, medium and heavy level as per individuals frequency of usage. The other type of segmentation, according to Smith (2003) is industrial, organizational or business-to- business markets. The organizational markets are segmented by personal characteristics of organizational customers and the benefits sought. The most common profilers for organizational markets are grouped as follows: Type of organization Size of organization (heavy or light user) Geographical location Corporate culture Operating characteristics Job title Purchasing approaches Apart from above profiles, it is felt that marketer also needs to find out who is the end user of organization so as to better understand the direct customers wants and needs. How the customers would use the product or service, the answer helps improve or innovate the product or service to satisfy customers needs. Identify the usage rate which affects sales volume and sales forecast. Lastly, who is the purchasing person and the relationship with purchasing organization is very pertinent to the markets segmentation, because the product or service can be segmented precisely to the buyers once corporate strategies and demands are well perceived. Researchers from McKinsey and others institutes have studied commodity markets, it showed that even customers in commodity market are classified by three segments. Customers concerned about cost more than quality who are Price-sensitive buyers. Whereas, people go for quality excellence and deliverables-focused fall into service segment. The commitment customers are close to total value, thereby winning a long-term relationship (Doyle 2002). While E-commerce is impacting the lives and lifestyle of people, many people prefer to research the related products and rely on the internet as guidance before purchase. In the Reverse Segmentation pinpointed by Kotler, Jain and Maesinecee (2002), customers inform companies of their likes, dislikes and other key messages by answering online questionnaire. The information can be used by the company to construct customer segments. The company can then develop appropriate offerings for the different segments. Marketers can respond to reverse marketing by paying attention to the customers four Cs: enhanced customer value, lower costs, improved convenience, and better communication (Kotler, Jain Maesincee 2002). They need to explore the customers cognitive space, assess the companys competency space, and capture the collaborators resource space (Kotler, Jain Maesincee 2002). Although segment variables vary with different products or services, the author feels that demographics is the most easiest and fastest way to segment the markets which can be measurable and differentiable in marketplace. The strengths are these information of demographics are quite steadfast compare with others categories, people can change their location, lifestyle but most of people cannot change age and gender. The data can be attained from local authorities and other professional organizations without or less costs. 3.3. Market Targeting Target marketing evaluates each market segments attractiveness and selects one or more segments to serve (Armstrong, Kotler Da Silva 2006). To target the best market segments, the company should analyze each segments size and growth (product life cycle), profitability and competition, structural attractiveness and compatibilities with company objectives and resources (Armstrong, Kotler Da Silva 2006). Chaston (1999) also mentions that the identified segment must be of an adequate size, the higher costs of servicing customers needs can be recovered through charging higher prices, the segment is accessible to the supplier and the selected marketing position is resistant to the subsequent entry of competitors. According to Armstrong, Kotler Da Silva (2006) and Doyle (2002), selecting the best target segments involve below strategies which depend on company resources and product itself: Undifferentiated marketing: offers a product for mass market, requires mass production, mass distribution and mass promotion for the same product to all consumers without differences among segments. Differentiated marketing: develops different market offers for two or more segments. Concentrated marketing: niche market focuses on only one or a few market segments. It is especially favored by companies with limited resources. Micromarketing: it includes local marketing and individual marketing. Products or services are tailor-made in pursuit of unique needs from specific individuals and locations. Above are concepts of common target marketing strategies and marketers often adapt to one of them to market their products/services. The author favours concentrated marketing because it provides a strong foundation to build up reputation and gain a great market share effectively. This marketing strategy also helps small company to reduce costs and maintain high prices. However, there is a risk involved as once the segment grows rapidly, it will likely attract larger competitors. Market Positioning Positioning is all about how a product or service is positioned or perceived in the minds of a target group of customers. It answers the question: Why will someone in the target market(s) buy my product or service instead of the competitors? (Lodish, Morgan Kallianpu 2001). American academics Aaker and Shansby categorized all the variables into six groups as follows (Smith 2003): Attribute, eg gentleness, ruggedness, tasteful Price and quality, eg premium-quality image or value-based Use or application, eg associations with a particular situation or occasion for use User, eg linking the product or service to types of users, lifestyles, profiles Product class, eg positioning in diet foods or in normal foods Competitors, eg positioning against a competitor and competitive advertising Perceptual maps help to devise positionings and repositionings. Product positioning maps are drawn with their axes dividing the plot into four quadrants. This is because most of the parameters upon which they are based typically range from high to low and the two attributes usually considered are quality and price. However, it is felt that real-life product positioning maps will be more complex as there involves a number of dimensions, apart from the two attributes being considered. A products position is a complex set of perceptions, impressions and feeling that consumers have for the product compared with competing products. A product or service must differentiate its offer by building a unique bundle of benefits that appeals to a substantial group within the segment. Beyond the product differentiation, companies also can be differentiated by hiring better people which overtake other competitors. Generally, there are five winning value propositions to brand the products positionings: more for more, more for the same, the same for less, less for much less, or more for less (Armstrong, Kotler Da Silva 2006). Doyle (2002) adds that companies must gauge the 4 criteria so as to structure the differential advantages properly among customers. Successful marketer will always design the products or services that are unique, sustainable, profitable and offering benefits to customers. Overall, the author feels positioning is an outcome of differentiation strategy, the outcome of positioning ultimately is to create and anchor a market value proposition into the minds of targeted customers within segmented territory. It is proved that products unique proposition is associated with strong marketing communications and planning, in which deliver the deliberate position and convey the key message to target customers along a continuum. The distinctive benefit, chosen position and brand awareness take a long time to plot and map out through consistent market effort. Although customers hardly change the original product perception in mind, but marketers often choose to repositioning the product when the target markets changes. 4. Basis for Proposed Segmentation and Targeting for the Service Chosen Armstrong, Kotler Da Silva (2006) have a checklist of segmentation bases which serves a knife to slice or carve up the segments correctly. Marketer must draw a close attention to the nature of the product and market, to select the most relevant variables for the best segmentation bases. Demographic variables: age, disposable income, gender, occupation etc Geographic variables: urban, suburban, rural etc Behavioral variables: benefit, occasion, usage, loyalty status etc Sunrise Graycare Network (SGN) divides customers into different groups based on age, income level, location and population density. China has the largest elder population in the world, which accounts for one fifth of the worlds total older population. The older population over 60 is 143 million by 2004, accounting for 10.97% of the total population. There are 11 provinces and municipal cities which are above the national average in population ageing. Beijing is among top of them is about 13.66% (Xiao 2007). According to the latest statistics released by 2010, the elderly population of Beijing has reached 2.54 million (CPDRC 2010). Beijings graying population is expected to grow to 6.5 million by 2050, when one in three people will be older than 60, the aging committee estimates (Cao Quan 2009). The shortfall of elder care service can be seen in Beijing. An example for whose nursing homes can only accommodate 9,924 people just 0.6% of the senior population.  With longer life expectancy, growing affluence and the effects of Chinas stringent One Child Law policy leaving the elderly with a child unable to care for them (Retirement Homes 2005). Aging residents in China usually are traditionally taken care of by their children. However, nowadays young peoples lifestyles have been changed, job competition caused growing work pressures, constantly overtime and anxiety. Many young couples turn to professional service to look after their parents and grandparents (Zhang 2010). A great shortfall in eldercare in China is a serious problem caught attention by government. Seeing the size of the graying population, SGNs segment groups specifically are working adults and 60 years old and above old people in Beijing. Working professionals at middle-age who need to take after both parents and parents in law, they will also need to raise and educate their children simultaneously. These people born in the 40s to 60s are sandwich generation, they are often very tired in keeping balance between life and work. A salary survey conducted by America Huiyue Company showed that Beijing Managers earn the juiciest salary, earning the highest salary among other cities in China (AsiaInfo Services 2002). It is believed that these people have sound financial condition and need professional care to lighten their burden. The feature of SGNs locations is a great access to very famous hospitals where potential clients frequently visit with their parents. SGN offices located in golden districts and only take about 5-10 minutes walking distance to the hospitals and residential areas. Hence, the segmentation bases zoom SGN target groups in two finer segments as below: Segmentation Age Income Level Location Population density Segment Profiler 1 60 and above RMB24,000 p.a. and above Downtown in Beijing, adjacent to local communities High Segment Profiler 2 40 to 60 RMB36,000 p.a. and above Downtown in Beijing, adjacent to local communities High As Doyle (2002) specifies that there are five factors govern the attractiveness of the segment, namely: Segment size Segment growth Profitability of the segment Current and potential competition Capabilities of the business After evaluating the two different market segments, SGNs targeting markets are chosen for both segment 1 and 2 based on the five factors. Due to SGN is a start- up company with limited resources, therefore, concentrated marketing strategy (or niche marketing) is deployed for the two targeting markets. The detailed analysis on attractiveness of the chosen targeting markets is as follows: 1. Segment size By 2050, the elderly Chinese will outnumber the entire U.S. population (USA United Nations Department of Public Information 1999), the elderly population in Beijing is about 2.54 million in 2010 (CPDRC 2010). Such a large size of targeting group determined SGNs market prospective. 2. Segment growth Beijings graying population is expected to grow to 6.5 million by 2050, when one in three people will be older than 60, the aging committee estimates (Cao Quan 2009). The data indicated clearly that the potential growth is positive, in other words, the peak of elderly service will not be ebbed but upsurge instead. 3. Profitability of the segment SGN used concentrated marketing strategy to market efficiently, which reduced marketing costs but focused to best serve consumers in the same way and to achieve profitability. The nature of business is considered a low investment yield high returns. No inventory worries. The other side, the eldercare business in China, according to Service Industry Tax Rebate Policy under Chapter 12.1 Elderly Service, it stipulated that agency for elderly service, disabled service, matchmaker agency, funeral service will not be taxed for the beginning of 3 years of business (BJ local Taxation Bureau 2010). It seems that the local government is actively promoting eldercares business by waiving off business tax and it is believed that there will be more benefits coming. It showed that SGN targeting markets can be most profitable. 4. Current and potential competition There is still a big gap to be filled and catered for the swelling graying population in China. Currently theres no direct competitor in Beijing, the competition will not be fierce. Although a numerous nursing homes and household agencies in local market are seen as indirect competitors, but SGN is the first company only practicing home-based eldercare service for aged 60 and above seniors, it makes SGN the top of mind company before any other rivals presence. 5. Capabilities of the business SGN established a team which is filled with versatile leaders who will inspire people to render the professional senior care to the targeting groups. The manpower capability is one of the companys key competitive advantages for business sustainable. SGN is hiring a pool of qualified and capable people to take challenging tasks every day, provided with on-job training regularly for continually business productivity. With sufficient staff on board, it is enabled to maximize business sales volume on daily basis. SGN office sites are located in four primary districts in Beijing. It serves as an extensive network to attract senior residents in each district. 5. Basis for Proposed Positioning Chosen Below Figure 5.1 shows the positioning map of indirect competitors and proposed SGNs position for current market situation: Figure 5.1 Positioning Map Quality Price Low High High Low Cluster A Cluster B Cluster C = Indirect competitors = SGN Source: Adapted from Armstrong, Kotler and Da Silva (2006, p.236) According to recent research and survey conducted by SGN, it is found that the two important attributes that customers want are Quality Service and Price. These survey results are plotted in a positioning map as per Figure 5.1, which illustrates the existence of three clusters in the current China market. Clusters A, B and C are indirect competitors for elderly care service, they are either nursing homes, household agencies or hourly maid service. The brands bundled together within Cluster A considered prestige segment due to high price and good service (quality), Cluster B represents the brands that are categorized in middle segment, their price and service ranked in average range. Those brands in Cluster C are pricing low and qualities are also in low level, competitors in Cluster C fall into economic segment. It is proposed that SGN positions itself as more for less for its value proposition, as shown in Figure 5.1. This value proposition is most welcome by customers and will enable us to greatly differentiate from these indirect competitors. SGN has the following competitive advantages: I. Focus SGN is only focusing in aged care solution, committed to deliver the highest standard quality of work to elderly for better quality of life. II. Home sweet home Despite of the modern nursing homes are equipped with most advanced facilities, it is always clean or sterilized all the while. The caregivers are professional and sympathetic, but people just feel aging there is depressing in China. Home is the best place to stay is what SGN endorse and practice. The environment is a key to ensure that clients enjoy themselves to a greater extent. III. Comprehensive service SGNs unique in-home care is covering all concerns from elderly people, from physical level to spiritual level needs, which other competitors are not able to fulfill some specific requirements. IV. Staff SGNs dedicated team is well-trained knowledgeable personnel with pleasant personality. General Practice Team is to handle the daily routine work for older people, medical and health care is handled by interdisciplinary team led by Geriatric Care Manager. V. Service charge SGNs service charge is subjected to the frequency and duration. SGN service charge is more flexible than other competitors, price options will enlarge client base and engage them from short-term to long term clients through their experience. The benefit chosen for SGNs positioning statement is: SGN is the only service specialist for home-based elderly service. Hence, the overall positioning statement for SGN is: To senior citizens, SGN offers the utmost personalized elderly service at their home. 6. Annual Schedule for the Programme including Marketing Budget/Expenditure Annual Schedule -Year of 2011 a) Budget and Deployment Plan Country Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Marketing Budget Total Budget Beijing, China -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Chinese New Year Feb 03-05 -Ads (ATL BTL) E-marketing Roadshow (community alliance) -Referral scheme Ads (ATL BTL) Open House (package promotion) E-marketing Referral scheme Labor Day May 01- 03 Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Dragon Boat Festival June 06 Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme Mid-Autumn Festival Sep 12 National Day Holiday (Oct 01-06) -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme Cost Estimate RMB5.000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB48,000.00 RMB50,000.00  © SGN 2011 Total RMB48,000.00 7. Conclusion Upon segmentation, two distinct segments were identified and evaluated of their market attractiveness. It is recommended that SGN targets both segments, adopting concentrated marketing strategy, via single marketing mix. These two segments are: Profiler 1 is a group of senior citizens of age 60 and above and profiler 2 is a group of middle age citizens from 40 to 60 years old working professionals. The positioning strategy proposed for SGN is more for less value proposition and positioning statement as To senior citizens, SGN offers the utmost personalized elderly service at their home.

Blind Faith in Raymond Carvers Cathedral Essay -- Carver Cathedral Es

Blind Faith in Raymond Carver's Cathedral      Ã‚   In the story "Cathedral" by Raymond Carver, the main character, goes through a major personal transformation.   At the beginning of the story, his opinions of others are filled with stereotypes, discrimination and prejudice.   Through interaction with his wife's blind friend Robert, his attitude and outlook on life changes.   Although at first he seemed afraid to associate with a blind man, Robert's outgoing personality left him with virtually no choice.   During Robert's visit, he proved to be a normal man, and showed the speaker that by closing his eyes, he could open his mind. The speaker's prejudice was nearly overwhelming at the opening of the story.   "His being blind bothered me," he said.   "A blind man in my house was not something I looked forward to."   He had never really come in personal contact with anyone before who was blind, and seemed to have no idea of what to expect.   He admittedly gathered a stereotypical mind set about blind people from movies, assuming they "moved slowly and never laughed."   The character's prejudice was also evident when he asked about Robert's deceased wife.   Upon hearing her name Beulah, he asked, "Was his wife a Negro?"   Immediately, his wife seemed offended at the question.   The paragraphs that follow are important to the story. The speaker informs the readers that his wife told him the story of Robert and Beulah.   H... ...interracial relationships.   However because of the way he acts when he hears about the two of them, it is obvious that he has led a sheltered life.   But even after his entire life of not understanding what was going on in the world around him, one night with Robert enlightened him and changed his view on people and his surrounding environment.    Works Cited and Consulted Bethea, Arthur F. "Carver's Cathedral" The Explicator. Spring 1998: 132-134. Carver, Raymond. "Cathedral." The Harper Anthology of Fiction. Ed. Sylvan Barnet. New York: HarperCollins, 1991. 1052-1062. Nesset, Kirk. "Insularity and Self-Enlargement in Raymond Carver's 'Cathedral.'" Essays in Literature. March 22, 1994: 116. Blind Faith in Raymond Carver's Cathedral Essay -- Carver Cathedral Es Blind Faith in Raymond Carver's Cathedral      Ã‚   In the story "Cathedral" by Raymond Carver, the main character, goes through a major personal transformation.   At the beginning of the story, his opinions of others are filled with stereotypes, discrimination and prejudice.   Through interaction with his wife's blind friend Robert, his attitude and outlook on life changes.   Although at first he seemed afraid to associate with a blind man, Robert's outgoing personality left him with virtually no choice.   During Robert's visit, he proved to be a normal man, and showed the speaker that by closing his eyes, he could open his mind. The speaker's prejudice was nearly overwhelming at the opening of the story.   "His being blind bothered me," he said.   "A blind man in my house was not something I looked forward to."   He had never really come in personal contact with anyone before who was blind, and seemed to have no idea of what to expect.   He admittedly gathered a stereotypical mind set about blind people from movies, assuming they "moved slowly and never laughed."   The character's prejudice was also evident when he asked about Robert's deceased wife.   Upon hearing her name Beulah, he asked, "Was his wife a Negro?"   Immediately, his wife seemed offended at the question.   The paragraphs that follow are important to the story. The speaker informs the readers that his wife told him the story of Robert and Beulah.   H... ...interracial relationships.   However because of the way he acts when he hears about the two of them, it is obvious that he has led a sheltered life.   But even after his entire life of not understanding what was going on in the world around him, one night with Robert enlightened him and changed his view on people and his surrounding environment.    Works Cited and Consulted Bethea, Arthur F. "Carver's Cathedral" The Explicator. Spring 1998: 132-134. Carver, Raymond. "Cathedral." The Harper Anthology of Fiction. Ed. Sylvan Barnet. New York: HarperCollins, 1991. 1052-1062. Nesset, Kirk. "Insularity and Self-Enlargement in Raymond Carver's 'Cathedral.'" Essays in Literature. March 22, 1994: 116.

Cendant Corporation

Cendant Corporation [1] (a) Related parties make decisions based on information provided through financial statements. It is the auditor’s responsibility to plan and perform audit engagement to offer reasonable assurance that the financial statements are correct and fair. (b) The two main categories of fraud that affect financial reporting include misstatements arising from fraudulent financial reporting and misstatements arising from misappropriation of assets. c) Factors that auditor’s should consider when assessing the likelihood of material misstatements due to fraud include: whether or not the company has a reason to make something seem consistent (rationalization), whether or not the company or individuals have an incentive or pressure on them, and whether or not the company has the opportunity to commit fraud. (d) Many factors existed during the 1995 to 1997 audits of CUC that created an environment conductive for fraud. For example, CUC’s top management w as aggressive to increase their market share due to the pressure put on them to meet analyst expectations.CUC had been committing the same type of fraud for many years before 1995, so it was rational for them to maintain their consistency. One person even stated that he thought he was only doing his job. The adjustments that were made at the end of each year brought about the opportunity for CUC to also commit fraud. [3] (a) In the Cendant fraud management override occurred when the CUC management recognized deferred revenue as revenue immediately, or delaying recognition of membership cancelations. (b) To further address the risk of management override of internal controls auditors must remain skeptical that management override exists.Auditors should also become familiar with the company and it’s internal controls upon acceptance. [5] (a) A company may want to hire a member of its external audit team because the auditor is familiar with the company, or management has develop ed a strong working relationship with the auditor from working on the audit together. (b) If the client has hired former auditors it might affect the independence of the existing external auditors in fact and appearance. Current auditors may rely on the representation made by former co-workers.

Say No to Marijuana Legalization essays

Say No to Marijuana Legalization essays Marijuana also known as cannabis sativa is being used illegally by many Americans today of all ages. Before the 1960s, many Americans had never heard of marijuana, but today it is the most used illegal drug in this country. All types of marijuana are mind-altering drugs. They all contain THC, the main active chemical in marijuana, along with over 400 other chemicals. This drug should stay illegal for many reasons concerning the health and safety of Americans today. Saying no one ever died from smoking marijuana is like saying no one ever died from smoking tobacco. Today research shows that nearly 50 percent of teenagers try marijuana before they graduate from high school(Grinspoon, 92-96). Most young teens and children start using marijuana for many reasons, they are curious, or want to fit in to a specific group of kids. Most young people who already smoke cigarettes and/or use alcohol are at higher risk for marijuana use. Most young people say they use marijuana to deal with psychological problems such as, anger, boredom, depression, anxiety, etc. As much as young people think marijuana is helping their problems, its only making things worse for their bodies and minds. When using marijuana, some users suffer acute anxiety and have paranoid thoughts, this mainly occurs with some one new to the drug or in a strange environment. In some cases, a user who has taken a very high dose of marijuana can have severe psychotic symptoms and need emergency help. Marijuana delays the users short term memory, which means they may have trouble handling simple or complex tasks. Due to the effects that marijuana has on the mind, the user my find themselves in a difficult situations such as they could become involved in risky sexual behavior or take part in auto crashes. When you smoke marijuana and then drive or even perform both, many of the skills required for safe driving, may be changed such as, alertness, co...

Free Essays on Crucifixion

The Central Message of Christianity – The Resurrection The crucifixion was a barbaric, inhumane form of today’s capital punishment. Although this was a horrible way to die, the crucifixion was necessary for Christianity. Without the resurrection of Christ, there is no basis for which Christianity to stand. The crucifixion and resurrection are essential for the understanding of Jesus as Christ. The lifestyle of Jesus led up to his crucifixion. On almost every important issue that arose in the time of Jesus, His opinion contradicted that of the government. His message made the outcasts of society, the central focus. The aspect that most obviously led to his death on the cross was his claim to be Christ, the Son of God. Because of Jesus’ messages, he was led to the cross on which he died (Moltmann 73). Crucifixion was a method of capital punishment used by the non-Roman people. Crucifixion was surprisingly common during the life of Jesus. When Jesus was crucified in Golgotha, he was on a cross next to two criminals. Because Jesus was crucified on a Saturday, the guards had to ensure the death of the three men, before Sabbath. Some men were on the cross for days before they actually died, but Jesus died within six hours (Murchland 17). According to John’s gospel, one of the guards stabbed Jesus to ensure his death before Sunday came and from the wound poured water and wine, which symbolized the outpouring of the spirit. The amazing part of the death of Jesus was not the crucifixion, but instead the resurrection. Simply, the resurrection is Jesus being raised from the dead by God. All of the Gospels give different accounts of who the resurrected Jesus appeared to and when. The concepts similar between all of the gospels are, Jesus did rise from the dead and he first appearing to women. Although all of the Gospels have different accounts of the resurrection, none of them deny it (Herbert 7). To believe in th... Free Essays on Crucifixion Free Essays on Crucifixion The Central Message of Christianity – The Resurrection The crucifixion was a barbaric, inhumane form of today’s capital punishment. Although this was a horrible way to die, the crucifixion was necessary for Christianity. Without the resurrection of Christ, there is no basis for which Christianity to stand. The crucifixion and resurrection are essential for the understanding of Jesus as Christ. The lifestyle of Jesus led up to his crucifixion. On almost every important issue that arose in the time of Jesus, His opinion contradicted that of the government. His message made the outcasts of society, the central focus. The aspect that most obviously led to his death on the cross was his claim to be Christ, the Son of God. Because of Jesus’ messages, he was led to the cross on which he died (Moltmann 73). Crucifixion was a method of capital punishment used by the non-Roman people. Crucifixion was surprisingly common during the life of Jesus. When Jesus was crucified in Golgotha, he was on a cross next to two criminals. Because Jesus was crucified on a Saturday, the guards had to ensure the death of the three men, before Sabbath. Some men were on the cross for days before they actually died, but Jesus died within six hours (Murchland 17). According to John’s gospel, one of the guards stabbed Jesus to ensure his death before Sunday came and from the wound poured water and wine, which symbolized the outpouring of the spirit. The amazing part of the death of Jesus was not the crucifixion, but instead the resurrection. Simply, the resurrection is Jesus being raised from the dead by God. All of the Gospels give different accounts of who the resurrected Jesus appeared to and when. The concepts similar between all of the gospels are, Jesus did rise from the dead and he first appearing to women. Although all of the Gospels have different accounts of the resurrection, none of them deny it (Herbert 7). To believe in th...

Late 20th century United States history Essay Example | Topics and Well Written Essays - 500 words

Late 20th century United States history - Essay Example Though not very extensive, the war indeed revealed its hidden lust for expansionism in the Puerto Rico and Cuban regions of the Caribbean islands. The then so called American interest in the independence of Cuba has been reflected numerous times throughout its international relations until very recently it happened in Afghan and Iraq. The only difference was that the new initiative is fondly called ‘war against terror’. To illustrate, the war on Afghanistan ended in killing thousands of innocents including women and children. The main aim behind the Afghan war was to trace Osama bin Laden and other high-ranking Al-Qaeda members, and ultimately uprooting the Al-Qaeda form Afghanistan. But as the world witnessed, the Americans failed in fulfilling either of them. Obviously, it is the political pressure that took the lead in planning America’s all such operations. For instance, the Democratic Party forced the president William McKinley and his government to execute t he war against Spain. Still moving forward and coming to the late 20th century and the beginning of the 21st century, we notice that the arrogance in the military operations of United States has grown to its peak stage.

What Was The New Brutalism Really About Essay Example | Topics and Well Written Essays - 1750 words

What Was The New Brutalism Really About - Essay Example As for the public, they just hate it. The fall-out persists into this century. Before the public can give any large-scale commitment again to architects, a line f mutual understanding has to be drawn under the circumstances which generated the styles and forms f this period. The picturesque architecture f the 1940s and early 1950s is currently enjoying new interest. Its most well-known example is the buildings f the Festival f Britain. This was a national festival put on six years after the end f war, in 1951, which temporarily occupied the area f the South Bank f the Thames directly opposite London's West End. It is considered against the once again popular Ealing comedy, Passport to Pimlico. The Festival buildings embody what's been seen either as a happy marriage or an abominable birth. They are the result f the fusion between two apparently opposed traditions: the rigours f international modernism and the English picturesque tradition, a tradition which implies design first and foremost in terms f the composition f a series f visual pictures.1 In film, there was a broad, and perhaps equally popular equivalent: the Ealing comedy. These quintessentially English films emanated from the Ealing Studio in west London, and were at their best in this period. They epitomise the spirit f post-war Britain and London in particular: a hybrid world where there was a simultaneous longing for radical change and tangible continuity. As if to express this strange contradiction, the comedies feature gangs f lovable robbers, charming and funny murderers and, in the case f Passport to Pimlico, sensible and conventional anarchists. Both architecture and film began to go markedly out f fashion in the second post-war decade. They were replaced with monochrome, and supposedly true-to-life genres: Brutalism's parallel was Britain's version f the New Wave in cinema.2 Angstridden, alienated loners replace chirpy communities. Remorseless realism replaces happy endings. This is both an exploration f parallels between their aesthetics and their preoccupations, and an attempt to cast insight from architecture on cinema and vice versa. The idea f the hybrid is the opposite f the pure. The hybrid straddles two or more classes; its edges are unclear, and difficult to delineate, to draw a line around. The hybrid doesn't have an identifiable, categorisable form. The hybrid obscures the possibility f its reduction to an original set f parts or classes. The hybrid transgresses the edges f established forms. The pure and the hybrid polarise the two tendencies in British post-war architecture. And these two tendencies can be personified in two iconic buildings, the Skylon and Hunstanton School. The Skylon (Figure 1) was a vertical structure built for the Festival f Britain in 1950, and designed by two competition-winning architectural students, Philip Powell and Hidalgo Moya. Hunstanton School, another competition winner designed by Alison and Peter Smithson, was one f the first Brutalist buildings completed six years late, and crucial to Brutalism's identification as a new and challenging style (Figure 2). The presentation drawing shows the Skylon as part f a picturesque composition complete with moody sky, passing boat and Victorian railway bridge. It also shows that it is meant to be

410 Essay Example | Topics and Well Written Essays - 250 words - 1

410 - Essay Example However, we also believe strongly that employee safety is a function solely of the employees and as such we strive to not intervene in the employees safety decision-making. To achieve our goal of minimal numbers of incidents resulting in injuries although some cannot be avoided we have a goal of no more than 20 injuries in which the employees was seriously injured. We also have a goal of no more than 10 million in damage to equipment during this calendar year. Get Er’ Done Incorporated shall create employee safety and health programming which will be reviewed whenever employees can find time to do so. If changes are to be made it is up to the employee to make sure the changes are done. Employees are to find the time, resources etc to make any changes. Employees will report all changes at the 5 year corporate meetings in which one employee is invited. Employees are expected to develop all forms and required materials for the completion safety objectives. Management and supervisors will continue to focus on production and making widgets in a freaky fast manner and delivering them as fast as

Net Income is defined as the total income Essay Example for Free

Net Income is defined as the total income Essay Net Income is defined as the total income of the company after all the expenses and other costs from their total revenue. The level of Net Income is very important for the managers since it is the one that will be divided into the shareholders of the company. The higher the net income, the greater would be the capital gains that stockholder would receive. There are instances that even though the company has high revenue, its net income still remains low due to the higher level of spending or costs. Answer B Legally based, White’s plan is acceptable since theoretically his strategy complies with the available accounting principles. Only that, he was able to play these principles on his hands in order to make their company look profitable based from their records. Ethically based, well of course White’s strategy is not ethical since he would trick the bank by virtually making Best Bike complying with their terms and agreement. Best Bike is profitable on the sheets of account but not in reality. Based from the definition of FASB on revenue, I think that the idea of revenue of Mr. White does not comply with the definition of the revenue of FASB. According to the definition of FASB, revenue is recognized when assets are created or liabilities are extinguished (FASB, 2005). Mr. White was not able to seclude the liabilities on their revenue. By allowing his friends and families to make credit purchases and eventually returning the bike to the company after two months would just mean that assets â€Å"virtually† increased by the months November and December and on reality sense it is not the way it is since that raise in the assets of Best Bike was just â€Å"artificial† due to the fact that friends and family of Mr. White do not have the intention of paying the bikes that they purchased on credit. As a consequence, in the long run, Best Bike would suffer on major inventory surplus, and if Mr. White was not able to find long term solution to their problem, probably they would incur large amount of losses due to the sluggish turnover of Best Bike’s inventories. Answer C In order for Best Bike to Increase their net income, first, they should be able to find ways in cutting their costs of producing a unit of bike. With this, they would now subtract fewer expenses on their total revenue. Another way by which Best Bike could improve their net income would be through cutting their average number of days for inventory turns over. With this, sales would eventually increase giving way for the revenue of the company to increase. Lastly, Best Bike’s bad debts in 19X7 as compared to the previous year have decreased. With this, expenses of Best Bike will decrease making the net income of the company to increase since there would be fewer expenses that will be deducted to the total revenue, assuming that the total revenue is constant. Answer D I think Best Bike would face a problem regarding their cash flow since they have a lot of collectible from their customers and to make things worst, the time it take for the company to collect all the collectibles is about 98 days. That’s too long and would decrease the cash in hand that the company could use to finance its other operation. Furthermore, inventory turn over of the company is in not good condition. They inventories have to take 130 days before they were all sold to the market. Being able to sell this inventory on a shorter period would mean that they could easily turn their Bikes easily into cash. It is just tantamount to increasing the sales of the company since there would be no bikes to stock in the warehouses if the sales turnover of the company is high.

Health Risks Associated with the Atkins Diet :: Healthy Lifestyle Essay

Health Risks Associated with the Atkins Diet Low carbohydrate and high fat and protein diets such as the Atkins Diet are very bad for one's health in the long run. The Atkins Diet stresses to steer clear of foods that contain many carbohydrates such as pastas, fruits, vegetables, and breads while instead eating foods such as meats, cheeses, peanuts, and dairy that are high in fat and protein. This eating habit eventually takes a toll on one's health because a certain amount of carbohydrates are a necessity for the body because they are a source of fuel. Also, meats and dairy contain cholesterol and when one eats this food in excess the cholesterol begins to build up in the arteries and blood vessels. This build up can eventually lead to heart disease and various other health risks. Carbohydrates provide energy for the body to function. When these carbohydrates are not eaten the body then burns its stored fat for fuel. As the body's supply of fat diminishes one begins to lose weight. Therefore, the Atkins Diet is successful at making one lose weight in the short term because carbohydrate intake is severely restricted to less than 20 grams per day and will eventually climb to about 40 grams after a few weeks. This "translates to no more than three cups of loosely packed salad or two cups of salad with two-thirds cup of certain cooked vegetables each day" (www.webmd.com). However, the body needs a certain amount of these carbohydrates and after a while of recieving them the body does not function properly. According to Gail Frank, a PhD professor of nutrition at California State University in Long Beach, "The body needs a minimum of carbohydrates for efficient and healthy functioning -- about 150 grams daily" (www.webmd.com). She states that less than 150 grams of carbohydrates disrupts the body's normal metabolic activity. Also, "the brain needs glucose to function efficiently, and it takes a long time to break down fat and protein to get to the brain," (www.webmd.com). Glucose results from carbohydrates or sugar broken down into the bloodstream; but also occurs naturally in fruits and honey. Therefore, the body needs a certain amount of good carbohydrates like fruits and vegetables to stay healthy. High levels of cholesterol in the blood can lead to heart disease.

Russell Scott Sanders: a Feminist Past

A feminist is a theory of the political, economic, and social equality of the sexes. Russell Scott Sanders, â€Å"The Men We Carry in Our Minds,† discusses his personal observation of the conflict of gender equality that grew in his mind after seeing the harsh lives of his surrounding class of people. It deals with the problems that exist between sex and social class issues. He reveals that the men in this class had no choice over their own destiny in life. Their only ways of making money to barely survive were as factory workers or soldiers. He had envied women for what he thought they had a pleasant lifestyle, spent time in the home looking after the children, compared to the difficult lives of the men having to work at the factories and go to war in the foreign land. This essay demonstrates troubles that lie between rich and poor, males and females. Sander's was born into a poor, low-class family that had only known hard labor. During his childhood he witnessed many men go to the same job day in and day out to do back breaking labor so as to support their families. From his yard he had a view of the prison and watched black prisoner's slave away against the land. Watching them were guards dressed in white that didn't raise an arm or bend their backs to do their job. Sanders claimed that, â€Å"As a boy, [he] also knewof another sort of [man], who did not sweat and break down like mules† (Sanders). He saw soldiers, who didn't work in the factories or the fields, as far as he could tell they didn't work at all. He watched these soldiers from his house on a military base in Ohio. He knew the life of the soldier conceived of little excitement except for in the time of war. Either way, he knew that he neither wanted to inherit his father's life, though after time he prospered, or join the military. As a youngster, he also saw the difference in men and women in the workplace. His ideas of women were ladies who sat around the house reading, tidying up and running errands. To him this was a life of a luxury. In his childhood, he imagined his own destiny as eventually becoming one of these two cruel identities. Due to his early opinions of gender roles in his class, he was â€Å"slow to understand the deep grievances of women† (Sander). In his lifestyle the options of each gender were bleak. He idolized them, though they suffered as men suffered when money was tight, it wasn't their fault or responsibility. As Sanders say's, ‘†¦they were not the ones who failed† (Sanders). In the past, slaves of either sex or women of any race held property in their own labor. The labor of slaves, male and female, belonged to their owners. Free women of every race were conceived as wives and mothers; their labor belonged to husbands and families (as Sanders views). Both engaged in life as well as wage labor without acquiring what more privileged men understood as â€Å"rights to work. This issue of unfairness against women comes far beyond the class differences into our individual life, developed from our past, and in effect turning into an important part of the modern life. For example, free labor was built on a concept of independence in which skill at craft work was associated with a manliness that would preserve dignity while workers earned wages and that promised in the end to release them from wage labor. Men practically symbolized labor to show their manliness by operating industrial machines in which the past women were not allowed to operate. Men [he] knew labored with their bodies. They were marginal farmers just scraping by, or welder’s steelworkers, carpenters; they swept floors, dug ditches, mined coal, or drove trucks, their forearms ropy with muscle; they trained horses, stoked furnaces, built tires, stood on assembly lines wrestling parts onto cars and refrigerators†¦. The nails of their hands were black and split, the hands with tattooed scars† (Sanders). The idea also explicitly excluded women, even wives and daughters, from wage work. Women were usually the ones who catered the men with food or any housekeeping material and taking care of their children. This idea took a transition when he went to college. Sander's was very fortunate to attend college. He himself was very surprised, for among people of his social class, it was a rare opportunity. His views of the world were put into logical perspective. His socialization with the women opened his eyes to the hardships they had to undertake, to get out of the shadow of being a female and be respected for their intellect and hard work. As he felt helpless before for being poor, they in relation felt the same for being of a different gender. He thought he'd made an alliance because of the alienable circumstances that they'd been through. To his disappointment, the females at college did not take him in as a friend, but recognize him as the enemy. Even after he had grown up, escaped his harsh surroundings, and attended college, he often had to deal with the concept of unfairness. For in their lives growing up, being daughters of rich families, they knew from birth that men would become the ones with degrees and would be successful. Sanders proclaimed, â€Å"It was not my fate to become a woman, so it was easier for me to see the graces† (Sanders). This was an example of shift for Sanders; everything he thought he knew about women was turned upside down. Sander’s jealousy over women affects his views in college which creates contradicting elements of dignity towards the women he meets in college. Although the women he meets in college distinguish him as an enemy due to him being a feminist, he still respects their point of views. All Sander want for women to understand is equality. Since the women he meets in college come from a wealthy family and have no idea the way he was raised viewing life from a low class perspective; he tries to prove to them that this world is based on social perceptions rather than human perceptions. Not having a family that works in business and attire he only viewed men as toil workers and women as wives that provide house maintenance for the family. In conclusion, Sanders should be accepted as a feminist all to the women he meets in college. Sanders realized that the women he met wanted to share in the dignity of wealthy jobs worthy of degrees and intelligence. He also realized, â€Å"The difference between [him] and these women was that they saw [him], because of [his] sex, as destined from birth to become like their fathers, and therefore as an enemy to their desires† (Sanders). Sanders main point was that it is easier to overcome gender than class. By Sanders being accepted as a feminist in college he can engage those who are clueless and let them view his perspective. He can show his sympathy that he once faced in his childhood; the envies he had towards women.